Germany’s Bayer has made a deal with Nintendo to link its Didget glucometer to the technology giant’s video-gaming platform. This is to encourage children to monitor the blood-glucose levels regularly. Another big pharma company turning to new technology is Johnson & Johnson. They are working with Apple on an iPhone/iPod Touch app that would allow users to upload and share their blood-glucose levels with other diabetics.

These are great new ways of getting customer-retention to their brand as reported on Bloomberg.
Read the whole story here

An interesting blog post on Kevinmd.com about Apple’s iPad and why it may not be so big with the healthcare community.

Read the Story here: 5 reasons why Apple’s iPad will have trouble in health care

Via http://michaelguzzo.blogspot.com/

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