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Now available for children as young as 12 months.
Besivance, besifloxacin ophtalmic suspension, 0.6%

For bacterial conjunctivitis

Brand name: Besivance
Generic name/category: Besifloxacin, Quinolone antibiotics
Company: Bausch & Lomb
Country/Market: USA, North America
Indication(s)/use: bacterial conjunctivitis
Target: Healthcare Professionals (HCP)
Tagline: For bacterial conjunctivitis
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Contemporary Pediatrics – October 2009

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Serious infection. Serious results.

Zyvox – proven efficacy in nosocomial pneumonia, due to known or suspected MRSA

Linezolid (INN) is a synthetic antibiotic used for the treatment of serious infections caused by Gram-positive bacteria that are resistant to several other antibiotics. A member of the oxazolidinone class of drugs, linezolid is active against most Gram-positive bacteria that cause disease, including streptococci, vancomycin-resistant enterococci (VRE), and methicillin-resistant Staphylococcus aureus (MRSA). The main indications of linezolid are infections of the skin and soft tissues and pneumonia (particularly hospital-acquired pneumonia), although off-label use for a variety of other infections is becoming popular. Linezolid is marketed by Pfizer under the trade names Zyvox (in the United States, United Kingdom, Australia, and several other countries), Zyvoxid (in Europe), and Zyvoxam (in Canada and Mexico).

More on Wikipedia

Brand name: Zyvox
Generic name/category: Linezolid, Oxazolidinone antibiotics, Organofluorides, Morpholines, Monoamine oxidase inhibitors
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: infections caused by Gram-positive bacteria that are resistant to several other antibiotics
Target: Healthcare Professionals (HCP)
Tagline: Smart bug. Smart drug.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Chest – September 2009
1 views
Sep 19, 2009

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Whack, Smack, Wallop!

Let the bro’s knock out eye infections

Brolene and Brochlor – Focused eye care.

Brand name: Brochlor and Brolene
Generic name/category: Chloramphenicol (Antibiotics, Organochlorides, Nitro compounds, World Health Organization essential medicines, IARC Group 2A carcinogens, Halogen-containing natural products) and Dibrompropamidine (Amidines, Antiseptics, Organobromides)
Company: Sanofi Aventis
Country/Market: UK, Europe
Indication(s)/use: Eye infections
Target: Healthcare Professionals (HCP)
Tagline: Let the bro’s knock out eye infections
Publication: 2009