Archive for the ‘anti-fungal’ tag
Vfend – Tick, tick, tick…
For patients with life-threatening fungal infections
There's no time for a second chance
Voriconazole (VFEND, Pfizer) is a triazole antifungal medication that is generally used to treat serious, invasive fungal infections. These are generally seen in patients who are immunocompromised, and include invasive candidiasis, invasive aspergillosis, and certain emerging fungal infections.
Brand name: Vfend
Generic name/category: Voriconazole, Antifungals, Triazoles
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: invasive fungal infections, candidiasis, aspergillosis, and certain emerging fungal infections.
Target: Healthcare Professionals (HCP)
Tagline: When it matters most
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – August 20, 2009
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Sep 17, 2009
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Tinactin
Beware
The smelly foot.
Tolnaftate
Tinactin
Agency: DM9JaymeSyfu, Manila, The Philippines
Executive Creative Director: Eugene Demata
Chief Creative Officer: Merlee Jayme
Art Director: Herbert Hernandez
Copywriter: Louie Sotto
Producer: Sheila Villanueva
Photographer: Paolo Gripo
Brand name: Tinactin
Generic name/category: Tolnaftate, anti-fungal
Country/Market: Philippines, Asia
Indication(s)/use: jock itch, athlete’s foot and ringworm
Target: Consumers (DTC)
Tagline: Beware the smelly foot
Medium: Print ad
Size/duration single-page
Publication: 2009
Source: Ads of the World
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ItchGuard
April 18, 2008, France.
F1 Ace Michael Schumacher falls off his Triumph Motorcycle on the race track at Bresse.
April 14, 1912.
Titanic, proclaimed unsinkable, hit an iceberg due to human error and sank within hours.
2003 Cricket world cup.
One of the safest pair of hands, Jhonty Rhodes drops a sitter against Kenya.
December 23, 1984.
Union Carbide factory, Bhogal. Dangerous, Methyl Isocyanite leaked due to a supervisor’s late reaction, killing thousands.
2008, December 14, Rio de Janeiro, Brazil.
While up on the stage, singing & dancing legend Madonna, slips, and falls on her face.
September 4, 2006.
Steve Irwin, ‘Crocodile Hunter’ killed by a small stingray.
Agency: Mudra Communications
National Creative Director: Bobby Pawar
Creative Directors: Varun Mehta, Mahendra Bheda
Art Director: Amol Dahanukar
Copywriter: Pranav Harihar Sharma
2008
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