A story of blood, sweat, and lacrimation.

Generic name/category: Marketing and advertising reference/literature
Company: Medical advertising Hall of Fame
Country/Market: USA, North America
Medium: Print ad
Publication/Aired: 2010

New Formulation
For your newly diagnosed glaucoma patients

To see the details for this ad, click on its thumbnail to view it in the gallery.

To see more ads for this brand, click here.

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

When you’ve decided to replace their IOP-lowering therapy…
Get to the point – low IOP

To see the details for this ad, click on its thumbnail to view it in the gallery.

To see more ads for this brand, click here.
More healthcare advertisements featuring arrows, click here.

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Pour vos prescriptions bon marché, choisissez Essentials…

Pfizer is definitely fighting back at generic drug manufacturers with this new print campaign targeting healthcare professionals in Belgium. Read the rest of this entry »

These two ads ran in the same medical journal on April 6, 2010, in France. Although we are not implying that this was done intentionally, indications show that the copied ad is the one for GSK’s Avamys. We’ve seen these Daliesque ads run since 2008 (at the least) in various markets while the Instanyl ad has a Nouveau/New flash on it, which usually means it is less than a year old.

Although these ads are for different therapeutic categories, the resemblance can surely create confusion. Who do you think is more annoyed by this: GSK or the marketing people that market Instanyl at Nycomed?

Your comments and remarks are welcomed!

Birds and bees can’t always make babies…
1 in 8 couples have difficulty conceiving. Talk with a fertility specialist now and you may increase your chances.

Here’s why.

Description: Karen and Neil are a couple having trouble conceiving. EMD Serono has produced increaseyourchances.org, a website depicting the troubles of a couple trying to conceive a child. And the couple is shown as a man dressed as a bee and the woman as a bird, which is of course a humorous take on the “birds and bees” sex-talk. The information is presented in videos that can be shared with others through social media such as Twitter, Facebook, MySpace and De.li.cious. There’s a healthy dose of information, humor and even sarcasm in the videos which makes for an entertaining time while getting just enough educational content to want to know more by visiting Fertility Lifelines.

EMD Serono’s fertility treatments are: Gonal-f, Ovidrel, Luvedris and Cetrodine

Brand name: Increaseyourchances.org
Generic name/category: Fertility solutions
Company: EMD Serono
Country/Market: USA, North America
Indication(s)/use: Disease awareness
Target: Consumers (DTC)
Tagline: Birds and bees can’t always make babies
Medium: Internet
Size/duration: various
Publication/Aired: 2010

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

This relatively new ad for AstraZeneca’s Seroquel XR is getting quite a lot of buzz for supposedly imitating the work of Chinese artist Liu Bolin.

Click here to see this ad full-sized and publication details on AdPharm

Read the rest of this entry »

Click on image to view the full-size version as seen on AdPharm.

The latest shape in NSAID therapy
For inflammation and pain after cataract surgery

The ketorolac molecule enhanced, the NSAID advanced.
Optimal outcomes, enhanced patient comfort, and simple BID dosing.

Brand name: Acuvail
Generic name/category: ketorolac tromethamine ophthalmic solution, nonsteroidal anti-inflammatory drugs (NSAIDs) for ophthalmic use
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: pain and inflammation following cataract surgery
Target: Healthcare Professionals (HCP)
Tagline: Your Next NSAID
Medium: print ad
Size/duration: Single-page
Publication/Aired: Ophtalmology Times – January 2010

To see all of this brand’s ads on AdPharm, click here

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Part of the things we look for when we add print, web or tv ads in the Adpharm gallery is if those ads, on a conceptual stand-point are straight communications or if they use some kind of metaphorical or analogical approach.

Read the rest of this entry »

Here’s a simple, yet very emotional spot for the Québec Cystic Fibrosis Association.

Description:
A boy and a girl each blow on a dandelion to see their seeds fly in the air.

[SUPER]
La fibrose kystique est la maladie génétique mortelle la plus répendue chez les jeunes Canadiens.
On pense qu’au Canada, un nouveau-né sur 3600 est atteint de fibrose kystique.
50% des personnes atteintes sont des enfants.

the boy tries blowing on the dandelion again but starts coughing.
Donnez le souffle de vie.
Aidez les personnes atteintes à  réaliser leur voeu le plus cher.
Aidez-nous à vaincre la fibrose kystique.

www.aqfk.qc.ca

Cystic fibrosis is a fatal genetic disease most spread among young Canadians.
We believe that in Canada, a newborn in 3600 is suffering from cystic fibrosis.
50% of sufferers are children.
Give the breath of life.
Help people realize their fondest wish.
Help us fight cystic fibrosis.
www.aqfk.qc.ca

Brand name: Association québécoise de la fibrose kystique and Fondation canadienne de la fibrose kystique
Generic name/category: disease awareness, fund-raising
Country/Market: Canada, North America
Indication(s)/use: Cystic Fibrosis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 42 seconds
Publication/Aired: 2009

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.