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When a cold makes baby feel blue,
Sammy knows just what to do.
Make sure they're getting lots to drink.
Easy enough, now don't you think?

Tylenol is a North American brand of drugs for relieving pain, reducing fever, and relieving the symptoms of allergies, cold, cough, and flu. The active ingredient of its original, flagship product, acetaminophen (called “paracetamol” outside North America), is marketed as an analgesic and antipyretic. Like the words “acetaminophen” and “paracetamol”, the brand name is derived from the chemical name for the compound, N-acetyl-para-aminophenol (APAP). The brand is owned by McNeil Consumer Healthcare.

More on Wikipedia

Brand name: Tylenol Infants
Generic name/category: Acetaminophen, Analgesics, Antipyretics
Company: McNeil PPC, a division of Johnson & Johnson
Country/Market: USA, North America
Indication(s)/use: Cold, aches, fever
Target: Consumers (DTC)
Tagline: Feel better
Medium: Print ad
Size/duration: single-page
Publication/Aired: Parents – October 2009

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Sep 16, 2009

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Stop the flu

Agency: Grey Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Di Zhang, Andrew Tan, Harimau Yusof, Johnnie Tey

Brand name: Panadol cold & flu
Generic name/category: acetaminophen, Analgesics, Antipyretics
Company: GlaxoSmithKline (GSK)
Country/Market: China, Asia
Indication(s)/use: cold and flu, pain management, fever
Target: Consumers (DTC)
Tagline: Stop the flu
Publication: 2008

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