TV commercials – Couple at bowling alley and couple at the airport

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Brand name: Aricept
Generic name/category: Donepezil, Anticholinesterases Antidementia agents
Company: Pfizer and Eisai
Country/Market: USA, North America
Indication(s)/use: Alzheimer’s disease (AD)
Target: Consumers (DTC)
Tagline: Don’t wait.
Medium: single-page print ad and 60-second commercials
Publication/Aired: 2009

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Perdida
Si pudieran ayudarse, no te lo pediríamos a ti.
Associacíon Grupo Ermita Alzheimer de Guatemala

Lost
If they could help, we wouldn’t have to ask you.

Agency: Wurmser Ogilvy & Mather, Guatemala
Creative Director: Ramiro Eduardo
Art Director/Photographer: Alex Barrera
Copywriters: Alex Barrera, Ramiro Eduardo

Generic name/category: public service, fund raising, disease awareness
Company: Associacíon Grupo Ermita Alzheimer de Guatemala
Country/Market: Guatemala, Central America
Indication(s)/use: Alzheimer’s Disease (AD)
Target: Consumers (DTC)
Tagline: Si pudieran ayudarse, no te lo pediríamos a ti.
If they could help, we wouldn’t have to ask you.
Medium: Print ad
Size/duration double-page spread, poster
Publication/Aired: 2009

Screen shots

Supers:
Fortunately, they won’t remember.
Association France Alzheimer
www.francealzheimer.org

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Agency: Saatchi & Saatchi Paris France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Director: Nacho Gayan
Production Company: Stink

Brand name: France Alzheimer
Generic name/category: Public service, disease awareness
Country/Market: France, Europe
Indication(s)/use: Alzheimer’s disease (AD)
Target: Consumers (DTC)
Tagline: Fortunately, they won’t remember
Publication: April 2009

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This clip looks like it shows to ads back to back. in reality it’s only one ad making a point on forgetfulness.

Today is World Alzheimer’s Day.
Alzheimer’s disease begins slowly.
Everyday matters are forgotten.
New and old events are mixed up.
You may forget what you have just heard and seen.
It is important to recognize the symptoms of the disease in time.
The faster the disease is detected, the greater the certainty that treatment will slow its progress.

Pfizer
www.alzheimers.net

Super: If you are seeing this commercial for the first time you may be suffering from Alzheimer’s disease.

Alzheimer’s disease (AD), also called Alzheimer disease, Senile Dementia of the Alzheimer Type (SDAT) or simply Alzheimer’s, is the most common cause of dementia. This incurable, degenerative, and terminal disease was first described by German psychiatrist Alois Alzheimer in 1906 and was named after him. Generally it is diagnosed in people over 65 years of age, although the less-prevalent early-onset Alzheimer’s can occur much earlier. An estimated 26.6 million people worldwide had Alzheimer’s in 2006; this number may quadruple by 2050.

More on Wikipedia

Advertising Agency: TBWA
Art Director: Mikko Torvinen
Copywriter: Erkko Mannila
Director: Tommi Pietilainen
Producer: Jukka Valtanen
Production Company: Woodpecker Film Oy

Brand: Aricept for World Alzheimer’s Day
Company: Pfizer
Country/Market: Finland, Europe
Target: Consumers
Tagline: Talk to your doctor
Publication: September 2006

In France, one million people can’t get hold of their memories

Association France Alzheimer
www.francealzheimer.org

Alzheimer’s disease (AD), also called Alzheimer disease, Senile Dementia of the Alzheimer Type (SDAT) or simply Alzheimer’s, is the most common cause of dementia. This incurable, degenerative, and terminal disease was first described by German psychiatrist Alois Alzheimer in 1906 and was named after him. Generally it is diagnosed in people over 65 years of age, although the less-prevalent early-onset Alzheimer’s can occur much earlier. An estimated 26.6 million people worldwide had Alzheimer’s in 2006; this number may quadruple by 2050.

More on Wikipedia

Advertising Agency: Saatchi & Saatchi
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Marc Thirouin
Retoucher: Panit Pundarik

Company: Association France Alzheimer
Country/Market: France
Target: Consumers
Publication: April 2009

Medical food for thought
Introducing Axona

Axona is a medical food intended for the clinical dietary management of the metabolic processes associated with mild to moderate Alzheimer’s disease.

One part serious need. One part applied science. One part promising results.

New Axona. A healthier state of mind

about-axona.com

Geriatrics April 2009

When you forget everything, you lose everything. Corporación Alzheimer Chile. Help us by calling 732 15 32
Cuando olvidas todo, pierdes todo. Corporación Alzheimer Chile. Ayudanos llamando al 732 15 32

Agency: Unitas RNL, Santiago, Chile
Creative Directors: Feudo Aravena, Bola Geisse
Art Director: Pancho Rojas
Copywriter: Mauro Galaz, Gastón Morales
Photographer: Post-production: Claudio Ubilla
2008

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