A series of people sneezing, one after the other in front of a background showing locations prone to trigger an allergic reaction. The background move as if they were on a train.

Sound effects of a train slowly fade in behind the sound of people sneezing. The train goes in a tunnel, everything turns black, then an alarm handle appears with the words “soulagement rapide” (rapid relief) written on it.

A hand pulls the handle letting a Seldane pack show up attached to the handle.

[Voice-over] Soulagez vos éternuements et vos yeux larmoyants tout en restant éveillés. Symptômes d’allergies? Seldane. A tchoo-tchoo puis c’est tout.
Relieve your sneezing and watery eyes while staying awake. Allergy symptoms? Seldane. Choo-choo and it’s over

Brand name: Seldane
Generic name/category: Terfenadine, Antihistamines, Withdrawn drugs, Prodrugs
Country/Market: Canada, North America
Indication(s)/use: Allergies, sneezing and watery eyes
Target: Consumers (DTC)
Tagline: A tchoo-tchoo puis c’est tout. – Choo-choo and it’s over
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 1990

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Make hay of every day

Ask here for fast hayfever relief without drowsiness

Fexofenadine (Allegra, Telfast, Fastofen, Tilfur) is an antihistamine drug used in the treatment of hayfever and similar allergy symptoms. It was developed as a successor of and alternative to terfenadine (brand names include Triludan and Seldane), an antihistamine with potentially serious contraindications. Fexofenadine, like other second and third-generation antihistamines, does not readily cross the blood-brain barrier, and so causes less drowsiness than first-generation histamine-receptor antagonists. It works by being an antagonist to the H1 receptor.

It has been described as both second-generation and third-generation.

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Agency: Publicis Life Brands, Sydney, Australia
Creative Director: Nicki Mortimer
Art Director: Rob Kelly
Copywriter: Nicki Mortimer
Agency Producer: Andrew Wallace

Brand name: Telfast
Generic name/category: Fexofenadine, antihistamine
Company: Sanofi-Aventis
Country/Market: Australia, Oceania
Indication(s)/use: hey fever, allergies
Target: Consumers (DTC)
Tagline: Make hay of every day
Medium: Print ad
Size/duration: poster
Publication/Aired: 2009

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Sep 13, 2009

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Make hay of every day

Ask here for fast hayfever relief without drowsiness

Fexofenadine (Allegra, Telfast, Fastofen, Tilfur) is an antihistamine drug used in the treatment of hayfever and similar allergy symptoms. It was developed as a successor of and alternative to terfenadine (brand names include Triludan and Seldane), an antihistamine with potentially serious contraindications. Fexofenadine, like other second and third-generation antihistamines, does not readily cross the blood-brain barrier, and so causes less drowsiness than first-generation histamine-receptor antagonists. It works by being an antagonist to the H1 receptor.

It has been described as both second-generation and third-generation.

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Agency: Publicis Life Brands, Sydney, Australia
Creative Director: Nicki Mortimer
Art Director: Rob Kelly
Copywriter: Nicki Mortimer
Agency Producer: Andrew Wallace

Brand name: Telfast
Generic name/category: Fexofenadine, antihistamine
Company: Sanofi-Aventis
Country/Market: Australia, Oceania
Indication(s)/use: hey fever, allergies
Target: Consumers (DTC)
Tagline: Make hay of every day
Medium: Print ad
Size/duration: single-page, poster
Publication/Aired: 2009

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Sep 13, 2009

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New
Destination: allergy itchy eye relief
Point your browser to ZyrtecProfessional.com to get valuable, money-saving coupons for your patients.

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Brand name: Zyrtec
Generic name/category: Cetirizine hydrochloride
Company: McNeil-PPC
Country/Market: USA, North America
Indication(s)/use: itchy eye
Target: Healthcare Professionals (HCP)
Tagline: Destination: allergy itchy eye relief
Medium: Print ad
Size/duration: single-page
Publication/Aired: Drug Topics – August 2009

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Triggers are almost everywhere. Now, so is relief.
Now OTC – All the power of Rx Zyrtec patients love

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Brand name: Zyrtec
Generic name/category: Cetirizine hydrochloride
Company: McNeil-PPC
Country/Market: USA, North America
Indication(s)/use: itchy eye
Target: Healthcare Professionals (HCP)
Tagline: Real relief, real easy to get.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Drug Topic – November 2008

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Why choose an allergy medicine that won't last as long as you do?

New Claritin 12-hour

Introducing Claritin 12-hour, the only 12-hour allergy medicine that relieves your worst symptoms without making you drowsy.

Loratadine is an antihistamine drug used to treat allergies, and marketed for its non-sedating properties. It is marketed by Schering-Plough and Shionogi in Japan under several trade names such as Claritin, Claritin-D, Claritine, Clarityn, Clarityne or Fristamin depending on the market; by Cadila as Lorfast; by Lek as Lomilan or Flonidan; by Sandoz as Symphoral; by Ranbaxy as Roletra; by Pliva as Rinolan; by Teva as AllergyX; by Wyeth as Alavert; and by Pharma International as Tidilor. It is also available as a generic. In a version marketed as Claritin-D or Clarinase, loratadine is combined with pseudoephedrine, a decongestant; this makes it somewhat useful for colds as well as allergies, but adds potential side-effects of insomnia, nervousness, and anxiety.

It is considered a second generation agent.

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Brand name: Claritin
Generic name/category: Loratadine, antihistamine, H1 receptor antagonists, Carbamates
Company: Schering-Plough
Country/Market: USA, North America
Indication(s)/use: allergies
Target: Consumers (DTC)
Tagline: Live Claritin Clear. Indoors and Out.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader's Digest – September 2009

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Aug 28, 2009

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Zaditen defends eyes against allergy season.

Agency: Ward 6 Sydney, Australia
Creative Directors: Hugh Fitzhardinge and Grant Foster
Art Director: Martin Brow
Copywriter: Hamish Grieve
Photographer and Retoucher: Electric Art

Brand name: Zaditen
Generic name/category: Ketotifen fumarate, Antihistamine, ophthalmic solution
Country/Market: Australia, Oceania
Indication(s)/use: allergic conjunctivitis, or the itchy red eyes caused by allergies
Target: Consumers (DTC)
Tagline: Zaditen defends eyes against allergy season.
Medium: Print ad
Size/duration double-page spread, poster
Publication/Aired: 2009
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