A series of people sneezing, one after the other in front of a background showing locations prone to trigger an allergic reaction. The background move as if they were on a train.

Sound effects of a train slowly fade in behind the sound of people sneezing. The train goes in a tunnel, everything turns black, then an alarm handle appears with the words “soulagement rapide” (rapid relief) written on it.

A hand pulls the handle letting a Seldane pack show up attached to the handle.

[Voice-over] Soulagez vos éternuements et vos yeux larmoyants tout en restant éveillés. Symptômes d’allergies? Seldane. A tchoo-tchoo puis c’est tout.
Relieve your sneezing and watery eyes while staying awake. Allergy symptoms? Seldane. Choo-choo and it’s over

Brand name: Seldane
Generic name/category: Terfenadine, Antihistamines, Withdrawn drugs, Prodrugs
Country/Market: Canada, North America
Indication(s)/use: Allergies, sneezing and watery eyes
Target: Consumers (DTC)
Tagline: A tchoo-tchoo puis c’est tout. – Choo-choo and it’s over
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 1990

Many more vintage pharma ads on AdPharm

Click on thumbnail to view the full-size ad on AdPharm

Powerful non-drowsy 12 Hr. relief when your patients need it

Recommend new 12 Hr

New 12-hour Claritin RediTabs tablets relieve your patients’ worst allergy symptoms without drowsiness.

#1 pharmacist recommended
OTC Pharmacy Today

Brand name: Claritin
Generic name/category: Loratadine, H1 receptor antagonists, Carbamates
Company: Schering-Plough
Country/Market: USA, North America
Indication(s)/use: allergies, with non-sedating properties
Target: Healthcare Professionals (HCP)
Tagline: Help your patients live Claritin clear
Medium: Print ad
Size/duration: single-page
Publication/Aired: Drug Topics – August 2009

To see all of this brand’s ads on AdPharm, click here

Make hay of every day

Ask here for fast hayfever relief without drowsiness

Fexofenadine (Allegra, Telfast, Fastofen, Tilfur) is an antihistamine drug used in the treatment of hayfever and similar allergy symptoms. It was developed as a successor of and alternative to terfenadine (brand names include Triludan and Seldane), an antihistamine with potentially serious contraindications. Fexofenadine, like other second and third-generation antihistamines, does not readily cross the blood-brain barrier, and so causes less drowsiness than first-generation histamine-receptor antagonists. It works by being an antagonist to the H1 receptor.

It has been described as both second-generation and third-generation.

More on Wikipedia

Agency: Publicis Life Brands, Sydney, Australia
Creative Director: Nicki Mortimer
Art Director: Rob Kelly
Copywriter: Nicki Mortimer
Agency Producer: Andrew Wallace

Brand name: Telfast
Generic name/category: Fexofenadine, antihistamine
Company: Sanofi-Aventis
Country/Market: Australia, Oceania
Indication(s)/use: hey fever, allergies
Target: Consumers (DTC)
Tagline: Make hay of every day
Medium: Print ad
Size/duration: poster
Publication/Aired: 2009

To see all of this brand's ads on AdPharm, click here
0 views
Sep 13, 2009

Visit AdPharm.net for more pharmaceutical ads

Make hay of every day

Ask here for fast hayfever relief without drowsiness

Fexofenadine (Allegra, Telfast, Fastofen, Tilfur) is an antihistamine drug used in the treatment of hayfever and similar allergy symptoms. It was developed as a successor of and alternative to terfenadine (brand names include Triludan and Seldane), an antihistamine with potentially serious contraindications. Fexofenadine, like other second and third-generation antihistamines, does not readily cross the blood-brain barrier, and so causes less drowsiness than first-generation histamine-receptor antagonists. It works by being an antagonist to the H1 receptor.

It has been described as both second-generation and third-generation.

More on Wikipedia

Agency: Publicis Life Brands, Sydney, Australia
Creative Director: Nicki Mortimer
Art Director: Rob Kelly
Copywriter: Nicki Mortimer
Agency Producer: Andrew Wallace

Brand name: Telfast
Generic name/category: Fexofenadine, antihistamine
Company: Sanofi-Aventis
Country/Market: Australia, Oceania
Indication(s)/use: hey fever, allergies
Target: Consumers (DTC)
Tagline: Make hay of every day
Medium: Print ad
Size/duration: single-page, poster
Publication/Aired: 2009

To see all of this brand's ads on AdPharm, click here
0 views
Sep 13, 2009

Visit AdPharm.net for more pharmaceutical ads

Why choose an allergy medicine that won't last as long as you do?

New Claritin 12-hour

Introducing Claritin 12-hour, the only 12-hour allergy medicine that relieves your worst symptoms without making you drowsy.

Loratadine is an antihistamine drug used to treat allergies, and marketed for its non-sedating properties. It is marketed by Schering-Plough and Shionogi in Japan under several trade names such as Claritin, Claritin-D, Claritine, Clarityn, Clarityne or Fristamin depending on the market; by Cadila as Lorfast; by Lek as Lomilan or Flonidan; by Sandoz as Symphoral; by Ranbaxy as Roletra; by Pliva as Rinolan; by Teva as AllergyX; by Wyeth as Alavert; and by Pharma International as Tidilor. It is also available as a generic. In a version marketed as Claritin-D or Clarinase, loratadine is combined with pseudoephedrine, a decongestant; this makes it somewhat useful for colds as well as allergies, but adds potential side-effects of insomnia, nervousness, and anxiety.

It is considered a second generation agent.

More on Wikipedia

Brand name: Claritin
Generic name/category: Loratadine, antihistamine, H1 receptor antagonists, Carbamates
Company: Schering-Plough
Country/Market: USA, North America
Indication(s)/use: allergies
Target: Consumers (DTC)
Tagline: Live Claritin Clear. Indoors and Out.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader's Digest – September 2009

To see all of this brand's ads on AdPharm, click here
2 views
Aug 28, 2009

Visit AdPharm.net for more pharmaceutical ads

The only 24-hour children's allergy medicine in a pre-measured spoon.
Just twist and soon their allergy symptoms will be left in the dust.

New children's Zyrtec perfect measure. A pre-measured spoon of children's Zyrtec to treat your child's indoor and outdoor allergies simply and accurately. So it's great to know they're good to go.

Cetirizine hydrochloride, an antihistamine, is a major metabolite of hydroxyzine, and a racemic selective H1 receptor inverse agonist used in the treatment of allergies, hay fever, angioedema, and urticaria. The structural similarity of cetirizine to hydroxyzine, and its derivation from piperazine, attribute similar adverse reactions and properties to other piperazine derivatives.

Formerly prescription-only in the US and Canada, cetirizine is now available over the counter in both countries as Zyrtec and Reactine respectively. Zyrtec was the top new non-food product of 2008 in the US, generating the sales of $315.9 million. It is also available as a generic. In Australia Zyrtec is available over the counter in pharmacies and in the UK cetirizine can be sold in limited quantities off-the-shelf in any outlet and is often available in supermarkets.

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

More on Wikipedia

Brand name: Children's Zyrtec
Generic name/category: Cetirizine hydrochloride, antihistamine
Company: McNeil Consumer Healthcare, Division of McNEIL-PPC
Country/Market: USA, North America
Indication(s)/use: allergies, hay fever, angioedema, and urticaria
Target: Consumers (DTC)
Tagline: Love the air
Medium: Print ad
Size/duration single-page
Publication/Aired: Better Homes – September 2009

To see all of this brand's ads on AdPharm, click here
1 views
Aug 24, 2009

Visit AdPharm.net for more pharmaceutical ads

The only 24-hour children’s allergy medicine in a pre-measured spoon.
Just twist and soon their allergy symptoms will be left in the dust.

New children’s Zyrtec perfect measure. A pre-measured spoon of children’s Zyrtec to treat your child’s indoor and outdoor allergies simply and accurately. So it’s great to know they’re good to go.

Brand name: Children’s Zyrtec
Generic name/category: Cetirizine hydrochloride, antihistamine
Company: McNeil Consumer Healthcare, Division of McNEIL-PPC
Country/Market: USA, North America
Indication(s)/use: allergies, hay fever, angioedema, and urticaria
Target: Consumers (DTC)
Tagline: Love the air
Medium: Print ad
Size/duration single-page
Publication/Aired: Better Homes – September 2009

To see all of this brand’s ads on AdPharm, click here