For feet you won’t want to hide.

Athlete’s foot treatment

Agency: Saatchi & Saatchi Switzerland
Art Directors: Graham Lang, Isabelle Carvalho
Copywriter: Daniel Lunn
Photographer: Jan Steinhilber

Brand name: Lamisil
Generic name/category: Terbinafine hydrochloride, antifungal dermatology topical
Company: Novartis
Country/Market: Switzerland, Europe
Indication(s)/use: Athlete’s foot
Target: Consumers (DTC)
Tagline: Athlete’s foot treatment
Publication: 2009

To see all of this brand’s ads, click here

Resentful, defiant, angry, argumentative, loses temper, irritable…

ADHD with oppositional symptoms.
As important to treat as it is to discuss
40% to 60% of children with ADHD present with oppositional symptoms.

Attention-deficit/hyperactivity disorder (AD/HD or ADHD) is a neurobehavioral developmental disorder. It affects about 3 to 5% of children globally with symptoms starting before seven years of age. It is characterized by a persistent pattern of impulsiveness and inattention, with or without a component of hyperactivity. ADHD is diagnosed twice as frequently in boys as in girls, though studies suggest this discrepancy may be due to subjective bias. ADHD is generally a chronic disorder with 30 to 50% of those individuals diagnosed in childhood continuing to have symptoms into adulthood. As they mature, adolescents and adults with ADHD are likely to develop coping mechanisms to compensate for their impairment.

More on Wikipedia

Company: Shire
Country/Market: USA
Indication(s): ADHD
Target: Healthcare Professionals (HCP)
Tagline: As important to treat as it is to discuss
Publication: Contemporary Pediatrics April 2009

More Shire ads on AdPharm