Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

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Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

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Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

To see all of the ads from this campaign, click here

Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

To see all of this brand's ads on AdPharm, click here

Click here to see the details and full-size version of this ad on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

There are 2 sources of cholesterol. Food & Family.

Only Vytorin treats both.

Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: Prevention – December 2009

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Ezetimibe/simvastatin is a drug combination used for the treatment of dyslipidemia. It is a combination of ezetimibe (best known as Zetia in the United States and Ezetrol elsewhere) and the statin drug simvastatin (best known as Zocor in the U.S.). The combination preparation is marketed by Merck & Co./Schering-Plough Pharmaceuticals (joint venture) under the trade names Vytorin and Inegy.

Ezetimibe reduces blood cholesterol by inhibiting absorption of cholesterol by the small intestine by acting at the brush border of the small intestine and inhibits the absorption of cholesterol, leading to a decrease in the delivery of intestinal cholesterol to the liver.

Simvastatin is an HMG-CoA reductase inhibitor or statin. It works by blocking an enzyme that is necessary for the body to make cholesterol.

More on Wikipedia

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“My migraines are so excruciating I just want to take my head off.”

Treximet is superior to the ingredient in Imitrex tablets at relieving migraine pain.

Brand name: Treximet
Generic name/category: sumatriptan and naproxen, triptan, nonsteroidal anti-inflammatory drugs (NSAIDs)
Company: GlaxoSmithKline (GSK)
Country/Market: USA, North America
Indication(s)/use: Migraine
Target: Consumers (DTC)
Tagline: My migraines are so excruciating I just want to take my head off
Medium: Print ad
Size/duration: single-page
Publication/Aired: Woman’s Day – November 2009

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Treximet (formerly known as Trexima) is a medication manufactured by GlaxoSmithKline and POZEN Pharmaceutical Development Company for the treatment of migraines.
It combines sumatriptan (as the succinate), a selective 5-hydroxytryptamine1 (5-HT1) receptor subtype agonist and naproxen sodium, a member of the arylacetic acid group of nonsteroidal anti-inflammatory drugs (NSAIDs), to provide better relief than plain sumatriptan 85 mg, (ie: Imitrex) and anti-inflammatory painkiller, naproxen sodium (the active ingredient in Aleve and Naprosyn) 500 mg, alone would do.

More on Wikipedia

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