Brand name: Zyprexa
Generic name/category: Olanzapine
Company: Lilly
Country/Market: Romania, Europe
Indication(s)/use: schizophrenia and bipolar disorder
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2007

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For effective allergy relief

Brand name: Zyrtec
Generic name/category: Cetirizine
Company: Pfizer and UCB Pharma
Country/Market: USA, North America
Indication(s)/use: Seasonal and perennial allergic rhinitis and chronic urticaria
Target: Healthcare Professionals (HCP)
Tagline: For effective allergy relief
Medium: Print ad
Size/duration: Single-page
Publication/Aired: 1996

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Is your agency getting flabby?

Agency: Concentric

Generic name/category: Advertising Agency
Company: Concentric
Country/Market: USA, North America
Indication(s)/use: Self-promotion
Target: Trade
Tagline: Pharma advertising
Medium: Print ad
Size/duration: Single-page
Publication/Aired: 2010

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Ixprim – Sans douleur, la vie s’exprime

Brand name: Ixprim
Generic name/category: Tramadol and Paracetamol
Company: Sanofi Aventis
Country/Market: France, Europe
Indication(s)/use: Moderate to severe pain
Target: Healthcare Professionals (HCP)
Tagline: Sans douleur, la vie s’exprime
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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Target two receptors inside the cell. Prolong time to progression outside.

Brand name: Tykerb
Generic name/category: lapatinib ditosylate
Company: GlaxoSmithKline
Country/Market: Jordan, Middle-East
Indication(s)/use: breast cancer
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: September 2009

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ATAC 100 months

Brand name: Arimidex
Generic name/category: anastrazole
Company: AstraZeneca
Country/Market: Jordan, Middle-East
Indication(s)/use: breast cancer after surgery and for metastases in post-menopausal women
Target: Healthcare Professionals (HCP)
Tagline: Putting progress into practice
Medium: Print ad
Size/duration: Single-page
Publication/Aired: September 2009

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Now available

Brand name: Victoza
Generic name/category: liraglutide injection
Company: Novo Nordisk
Country/Market: USA, North America
Indication(s)/use: diabetes
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: March 2010

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