TV commercial

Print ads

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Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

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TV commercials – Couple at bowling alley and couple at the airport

Print ad

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Brand name: Aricept
Generic name/category: Donepezil, Anticholinesterases Antidementia agents
Company: Pfizer and Eisai
Country/Market: USA, North America
Indication(s)/use: Alzheimer’s disease (AD)
Target: Consumers (DTC)
Tagline: Don’t wait.
Medium: single-page print ad and 60-second commercials
Publication/Aired: 2009

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Brand name: Spiriva

Generic name/category: Tiotropium (Bronchodilators, Muscarinic antagonists, Thiophenes, Epoxides)
Company: Pfizer and Boehringer Ingelheim
Country/Market: USA, North America
Indication(s)/use: chronic obstructive pulmonary disease (COPD)
Target: Consumers (DTC)
Tagline: Every day could be a good day to breathe better
Publication: 2009

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Growing Old

A family is gathered around a woman’s deathbed in a hospital.

[Supers]
More women should die of old age.
The Breast Cancer Research Trust.
The sooner we get donations, the sooner well find a cure.

curebreastcancer.org.nz

Agency: Y&R Auckland
Creative Director: Vaughn Davis
Art Director: Wendy Lawn
Copywriter: Steve McCabe
Director: Gaysorn Thavat
Producer: Zoe Yendel
Production Company: Robbers Dog Films

Generic name/category: Disease awareness, fundraiser
Company: New Zealand Breast Cancer Research Trust
Country/Market: New Zealand, Oceania
Indication(s)/use: Non-profit organization
Target: Consumers (DTC)
Tagline: More women should die of old age.
Publication: 2009

The American Cancer Society

You can see the article on AdvertisingAge here. And see the commercial here!

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Imagine a world with more work days.
Imagine a world where cancer is scarce.
11 million survivors show the progress we’ve made, and prove that it’s not just a dream.
We’re the American Cancer Society.
The official sponsor of birthdays.

Agency: The Martin Agency
Creative Director: Joe Alexander
Art Directors: Kevin Ragland, Daniela Montanez
Writer: Ken Hines
Producer: Molly Schaaf Souter
Director: Mike Mills
Production Company: The Director’s Bureau
Editor: Angus Wall
Music: HUM/LA
2009

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Global warming.
When you feel it, it’s already too late.

Agency: Ponto de Criação/fluor
Creative Director / Copywriter: Guto Araki
Art Director: Reinaldo Pina
Illustrator: Tribbo Post
Photographer: Ricardo Carvalho
Audio: Comando-S
2009

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