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[Visual]
A family of four eats at a diner. While they are enjoying their meal, a robot-like creature comes out of the mouth of the youngest of the children. Mechanical sounds and a siren can be heard. Attached to the creature is a red phone which starts ringing. The parents answer it.

[Creature]
Je suis une carie. Je viens attaquer une dent de votre fille et elle va avoir mal.
I am a tooth cavity. I am here to attack the tooth of your daughter and she’ll feel pain.

[Visual]
The communication is lost and the creature gets back into the little girl’s mouth.

[Voice-over and Super]
Ne rêvez pas, les problèmes dentaires ne préviennent pas. L’assurance maladie offre aux 6-18 ans des rendez-vous de prévention chez le dentiste.
Don’t dream, dental problems do not warn you before they happen. Health insurance offers 6-18 year-old’s prevention check-ups at the dentist.

www.mtdents.info

L’Assurance maladie

Agency: BDDP Unlimited

Brand name: Assurance Maladie
Generic name/category: Health services, prevention
Country/Market: France, Europe
Indication(s)/use: Tooth decay, cavity
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

[parent 1 - on-screen] I cannot wait for when my son comes home with a Mohawk…
[parent 2 - on-screen] …for my daughter's first speeding ticket…
[parent 3 - on-screen] I can't wait…
[parent 4 - on-screen] …to have my son embarrass me in public…
[parent 5 - on-screen] …to catch my son's nicking out of the house…
[parent 3 - on-screen] …for my daughter to start dating.

[Super] When your child has cancer, you just want to see them grow up.

[parent 1 - off-screen] I cant wait…
[parent 3 - off-screen] I can't wait…
[parent 6 - on-screen] I can't wait for my daughter's first cell phone bill. I hope it's huge.
[Voice Over] Help Chili's support St. Jude Children's Research Hospital.
Visit create a pepper dot com to learn how you can give children and their families hope for the future.

[Super] Create-a-pepper to fight childhood cancer

Agency: Hill Holliday, Boston USA
Creative Director: Joe Berkley
Art Director: Steven Grskovic
Copywriter: Daniel Jordan
Production Company: St. Jude In-House Production
Directors: Brent Royer (St. Jude), Steven Grskovic, and Daniel Jordan (HHCC)
Editor: Liz Colanto
Agency Producer: Jillian Ring
Animation/Color Correction: Brickyard VFX Boston, Peter Bullis (Flame) and Robin Hobart (Animation)

Brand name: Create-A-Pepper and Chili's
Generic name/category: public service, fund raising
Company: St.Jude Children's Research Hospital
Country/Market: USA, North America
Indication(s)/use: cancer
Target: Consumers (DTC)
Tagline: Create-a-pepper to fight childhood cancer
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: August 2009
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Sep 05, 2009

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