Agency: in-house
Creatives: Michael Hutchinson and Xara Higgs
Production: Sonny London
Director: Guy Manwaring
Producer: Sam Lock

Brand name: Specsavers
Generic name/category: eye-wear, ophthalmology
Company: Specsavers
Country/Market: UK, Europe
Indication(s)/use: vision correction
Target: Consumers (DTC)
Tagline: Should’ve gone to Specsavers
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2010

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Commercials 1 and 2

Brand name: Le Neuro
Generic name/category: Public awareness, corporate
Company: Institut et Hôpital Neurologiques de Montréal
Country/Market: Canada, North America
Indication(s)/use: Neurological diseases
Target: Consumers (DTC)
Tagline: au centre de la vie, la matière grise At the center of life, the gray matter
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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A series of people sneezing, one after the other in front of a background showing locations prone to trigger an allergic reaction. The background move as if they were on a train.

Sound effects of a train slowly fade in behind the sound of people sneezing. The train goes in a tunnel, everything turns black, then an alarm handle appears with the words “soulagement rapide” (rapid relief) written on it.

A hand pulls the handle letting a Seldane pack show up attached to the handle.

[Voice-over] Soulagez vos éternuements et vos yeux larmoyants tout en restant éveillés. Symptômes d’allergies? Seldane. A tchoo-tchoo puis c’est tout.
Relieve your sneezing and watery eyes while staying awake. Allergy symptoms? Seldane. Choo-choo and it’s over

Brand name: Seldane
Generic name/category: Terfenadine, Antihistamines, Withdrawn drugs, Prodrugs
Country/Market: Canada, North America
Indication(s)/use: Allergies, sneezing and watery eyes
Target: Consumers (DTC)
Tagline: A tchoo-tchoo puis c’est tout. – Choo-choo and it’s over
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 1990

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Cough… Cough…
[School Receptionist 1] She’s not herself.

Achoo!
[School Receptionist 2] Something’s wrong.
[School Receptionist 3] All that vitamin C…
[School Receptionist 2] She loves her “C”.

Achoo!
[School Receptionist 3] But she needs medicine. So, we decided to surprise her.

The receptionist sits at her desk and finds a box of Vicks DayQuil with Vitamin C.
[School Receptionist 4] Vicks DayQuil… with vitamin C!
[School Receptionist 2] She’s a “C”-freak.
[School Receptionist 4] You guys…

[Voice-over] New Vicks Dayquil plus vitamin C. All the relief of DayQuil plus a 150% of the recommended value of vitamin C.
Also try NyQuil plus vitamin C. Vicks. You’re taken care of.

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Brand name: Vicks DayQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Group of men in the wilderness hanging out.

Cough… Cough… Sneeze
[Man 1] Looks like a snake bite.
[Sick Man] I am achy.
[Man 2] He’s sniffling, sneezing, coughing, aching, fever. Is it hoof-and-mouth?
[Man 3] I know what he’s got. He’s got the morning drive
[Man 1] Fascinating… it’s the common cold.
[Man 3] Geniuses.
[Man 2] The common cold…
[Man 3] I’ll give you Vicks NyQuil.
[Man 2] Hey, you good for the morning?
[Sick Man] Definitely.

[Voice-over] Vicks NyQuil. Multi-symptom relief to help you get the sleep you need. So you can wake up feeling…
[Man 3] Woohoo!

[Voice-over] Vicks. You’re taken care of.

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Brand name: Vicks NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Group of women by the side of a pool practicing swimming routines.

Cough…
[Coach] One… Two… Extension…
[Sick swimmer 1] Coach says were beached.
[Sick swimmer 2] I feel like a fish out of water.
[Coach] Point… Point…

Cough… Cough…
[Sick swimmer 3] We’re all sick. We don’t even have the same symptoms…
[Coach] Ah, ladies!…

[Voice-over] Introducing Vicks Formula 44 Custom Care. For each specific symptom…
[Sick swimmer 1] Congestion.
[Voice-over] A solution.
[Sick swimmer 2] Sore throat.
Coach distributes the Formula 44 specific to the swimmers symptoms.
[Coach] Dry or chesty cough?
[Sick swimmer 3] Dry cough.

CUT. All swimmers look better and do a classic synchronized entry in the water. Followed by a perfect ending

[Voice-over] Vicks. You’re taken care of.

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Brand name: Vicks Formula 44 Custom Care
Generic name/category: Cold remedies
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Specific-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Children calling their mothers from the child monitor, from outside the window, from an aisle in the grocery store, from the pool, over the phone… where ever they are, they look towards the voice that calls for help like all mothers would do.

[Voice-over]
Et maman, elle appelle qui quand elle a besoin qu’on prenne soin d’elle?
Proxim. Notre nature à nous, c’est de prendre soin de vous.
[Super]
Proxim. Plus de 260 professionels de la santé

[Voice-over]
And mother, who does she call when she needs pampering?
Proxim. Our nature is to take care of you.
[Super]
Over 260 Healthcare professionals

Agency: Bleublancrouge
Executive Creative Director: Gaëtan Namouric
Creative Team: Maxime Paiement and Frédéric Roux
Agency Producer: Lisa Arduini
Production HouseFilms Traffik – Michel David
Director: Matthieu Mantovani
Postproduction: Technicolor
Sound: Audio Z – Tintin

Generic name/category: retail pharmacy chain
Company: Proxim
Country/Market: Canada, North America
Indication(s)/use: healthcare providers
Target: Consumers (DTC)
Tagline:
Plus de 260 professionels de la santé
Over 260 Healthcare professionals
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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