Here are 3 cervical cancer awareness TV commercials from GlaxoSmithKline.
Night out

Front porch

Perfume

Cervarix, GSK’s vaccine for cervical cancer was launched not too long ago in the US and Canada

Click here to see the healthcare professional print ads.

Looking for a marketing opportunity? Here you go: More than a quarter of new prescriptions go unfilled.

The Story on FiercePharma

Share and discuss your opinions about research, scientific conferences, and science headlines.

Science Feed, a new collaboration site for the scientific community.

www.sciencefeed.com

How Kleenex used Twitter to reach 75m people for its ‘hay fever’ campaign.
Read the story on U Talk Marketing

Kleenex on AdPharm

Agency: in-house
Creatives: Michael Hutchinson and Xara Higgs
Production: Sonny London
Director: Guy Manwaring
Producer: Sam Lock

Brand name: Specsavers
Generic name/category: eye-wear, ophthalmology
Company: Specsavers
Country/Market: UK, Europe
Indication(s)/use: vision correction
Target: Consumers (DTC)
Tagline: Should’ve gone to Specsavers
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2010

To see all of this brand’s ads on AdPharm, click here

This ad and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.

There is so much talk on the Internet about Social Media, the pharmaceutical industry and how the FDA will “deal” with it that it’s hard to keep up with all of it. Twitter is great to follow it all and as the ePharma Summit is under way, there’s more buzz than ever in the Twitterverse (@ePharma and #ePharma). There’s also the people from the Pixels&Pills blog who are doing a really good job at covering the event by interviewing (with video postings embedded from Vimeo) some of the better known names in the industry.

At the time of writing this post, there already was interviews with Christiane Truelove (Med Ad News), Robert Lucente (Augme Mobile Health), Damon Calazza (GSW), Steve Woodruff (Impactiviti), John Mangano (ComScore), Guy Mastrion (Palio) and Amy Cowan (Google)

Check it out on P&P

Maketing 4 Health has compiled many of the healthcare-related ads that appeared on Facebook from January 25 to February 2, 2010.

See the full story on Marketing4health.wordpress.com