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Every year, MedGadget publishes the Medical Blog Awards.
And here’s last year’s winners.

HealthNewsReview - Best Medical Weblog of 2009	SCOPE - Best New Medical Weblog
StorytellERdoc - Best Literary Medical Weblog	Life in The Fast Lane - Best Clinical Weblog
ACP Advocacy Blog - Best Health Policies/Ethics Weblog	ScienceRoll - Best Medical Technologies/Informatics
Wheelchair Kamikaze - Best Patient's Blog
Congratulations to all the winners! Full story on MedGadget Link: 2009 Medical Weblog Awards announcement…

Indapamida 1,5mg Esential

Unele lucruri sunt esentiale pentru viata noastra
Exista un tratament esential pentru viata pacientilor hipertensivi

Indapamide 1.5 mg Essential
Some things are essential to our lives
There is a treatment for essential hypertensive patients

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery.
It is subscription-based with various subscriptions plans available here.

Initial post: Lovely Package

The Creative Method of Australia wanted to find a unique way to invite people to their Christmas party. Part of what they also wanted to do was to attract new business by being extra creative with it. So they came up with this idea of an imaginary medication that would solve other companies’ creative demands with a creative formula.

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Lipitor, the biggest blockbuster ever, is getting more aggressive with it’s marketing offering a promotion that save current Lipitor users money regardless of their income. While most insurance premiums and co-pays are going up this handy card could ensure that patients on Lipitor stay on Lipitor instead of generic equivalents.

Read the tory on World of DTC marketing

See this ad and other Lipitor ads on AdPharm

This relatively new ad for AstraZeneca’s Seroquel XR is getting quite a lot of buzz for supposedly imitating the work of Chinese artist Liu Bolin.

Click here to see this ad full-sized and publication details on AdPharm

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Fibromyalgia

pDPN and PHN

Pfizer just released a new print campaign aimed at Healthcare profesionals in US magazines. To date, two ads have been seen: the first is for pDPN and PHN and the second is for Fibromyalgia, both ads are four-pages plus prescribing information.

To see the ads from this campaign in larger format on AdPharm, click here

Brand name: Lyrica
Generic name/category: Pregabalin, anticonvulsant
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Painful Diabetic Nerve Pain (pDPN) and Diabetic Peripheral Neuropathy (DPN); and Fibromyalgia
Target: Healthcare Professionals (HCP)
Tagline: Relief can start here
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: American Family Physician – December 2009

To see all of this brand’s ads on AdPharm, click here

These ads and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.