Print ad from 2007 for the antidote drug Cyanokit.

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I’m ready

I’m ready to take on chemo. And then, take on my next canvas.

Brand name: Neulasta
Generic name/category: Pegfilgrastim, Immunostimulants
Company: Amgen
Country/Market: USA, North America
Indication(s)/use: Reduce the risk of infection (initially marked by fever) in patients with some tumors receiving strong chemotherapy that decreases the number of infection-fighting white blood cells
Target: Consumers (DTC)
Tagline: I’m ready
Medium: Print ad
Size/duration: single-page
Publication/Aired: US News & World Report – June 2007

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Shorter I.V. treatment regimen for APAP overdose
Treat APAP overdose ASAP

Pediatric dosing information now available.

Acetylcysteine, also known as N-acetylcysteine or N-acetyl-L-cysteine (abbreviated NAC), is a pharmaceutical drug used mainly as a mucolytic agent and in the management of paracetamol (acetaminophen) overdose.

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Brand name: Acetadote
Generic name/category: Acetylcysteine, Antioxidants, Antidotes, Amino acid derivatives, World Health Organization essential medicines
Company: Cumberland Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: paracetamol/acetaminophen overdose
Target: Healthcare Professionals (HCP)
Tagline: Treat APAP overdose ASAP
Medium: Print ad
Size/duration: single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

Control acute agitation with Geodon for injection

In schizophrenia… Rapid improvement with low EPS

Ziprasidone (marketed as Geodon, Zeldox by Pfizer) was the fifth atypical antipsychotic to gain FDA approval (February 2001). In the United States, Ziprasidone is Food and Drug Administration (FDA) approved for the treatment of schizophrenia, and the intramuscular injection form of ziprasidone is approved for acute agitation in schizophrenic patients. Ziprasidone has also received approval for acute treatment of mania and mixed states associated with bipolar disorder. The brand name Geodon has been suggested to bring to mind the phrase 'down (don) to earth (geo)' referring to the goals of the medication.

The oral form of ziprasidone is the hydrochloride salt, ziprasidone hydrochloride. The intramuscular form, on the other hand, is the mesylate salt, ziprasidone mesylate trihydrate, and is provided as a lyophilized powder.

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Brand name: Geodon
Generic name/category: Ziprasidone, Atypical antipsychotics
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Schizophrenia
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

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Aug 23, 2009

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Keppra injection: the 1st and only 2nd generation injectable anticonvulsant
In the bag… without all the baggage:

No blood level monitoring required with Keppra
No loading dose required
No known clinically significant drug interactions
No reported incidence of purple glove syndrome in clinical studies
No special handling required for storage or vial

Levetiracetam (INN) is an anticonvulsant medication used to treat epilepsy. It is S-enantiomer of etiracetam, structurally similar to the prototypical nootropic drug piracetam.

Levetiracetam is marketed under the trade name Keppra. Keppra is manufactured by UCB Pharmaceuticals Inc.

Along with other anticonvulsants like gabapentin, it is also sometimes used to treat neuropathic pain.

Levetiracetam has recently been approved in the United Kingdom as a monotherapy treatment for epilepsy. It is also used in veterinary medicine for similar purposes.
Levetiracetam has potential benefits for other psychiatric and neurologic conditions such as Tourette syndrome, autism, and anxiety disorder, but its most serious adverse effects are behavioral and its benefit-risk ratio in these conditions is not well understood.

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Brand name: Keppra
Generic name/category: Levetiracetam, anticonvulsants
Company: UCB
Country/Market: USA, North America
Indication(s)/use: treatment of partial onset seizures in adult with epilepsy
Target: Healthcare Professionals (HCP)
Tagline: A foundation of powerful therapy
Medium: Print ad
Size/duration single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

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Aug 23, 2009

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Now approved for acquired hemophilia
With a life-threatening acquired hemophilia bleed, every minute counts.
Stop it with NovoSeven

For options on how to access NovoSeven, go to accessnovoseven.com or call 1-877-NOVO-777

Recombinant human factor VIIa (NovoSeven, eptacog alfa [activated], ATC code B02BD08) has been introduced for use in uncontrollable bleeding in hemophilia patients (with Factor VIII or IX deficiency) who have developed inhibitors against replacement coagulation factor.

It is being increasingly used in uncontrollable hemorrhage. The first report of its use was in an Israeli soldier with uncontrollable bleeding in 1999. The rationale for its use in hemorrhage is, that it will only induce coagulation in those sites where tissue factor (TF) is also present. Still, O'Connell et al. report an increased risk of deep vein thrombosis, pulmonary embolism and myocardial infarction in association with the use of rhFVIIa.

According to a 2005 study, recombinant human factor VII improves outcomes in acute intracerebral hemorrhage.

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Brand name: NovoSeven
Generic name/category: Eptacog alfa (activated)
Company: Novo Nordisk
Country/Market: USA, North America
Indication(s)/use: uncontrollable hemorrhage, acquired haemophilia
Target: Healthcare Professionals (HCP)
Tagline: Let nothing inhibit their passion
Medium: Print ad
Size/duration single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

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0 views
Aug 23, 2009

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Control acute agitation with Geodon for injection

In schizophrenia… Rapid improvement with low EPS

Brand name: Geodon
Generic name/category: Ziprasidone, Atypical antipsychotics
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Schizophrenia
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

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