In a restaurant setting, a man and a woman are on their first date. They are just finishing their meal.
[Woman] I had a good time.
[Man] Let me get this.
[Woman] Oh thank you.

The man reaches for his wallet and a small square condom-like envelope fall on the table. IN fact, it’s an Alka-Seltzer packaging.
[Woman] What kind of girl do you think I am exactly?

[Voice-over] Having a big night? Alka-Seltzer is the speedy way to relieve indigestion, heartburn and headache.

The woman picks-up the Alka-Seltzer and looks at the man is a sassy way.
[Woman] Desert?

Brand name: Alka-Seltzer
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Speedy relief.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

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[Voice-over]
Eventually, every man has a wake-up call when what he did last night catches up with him the next morning.
Alka-Seltzer Wake-Up Call. Proven ingredients for speedy relief of hang-over headache and fatigue.

[Voice-over and Super]
Wake up. Man up.

Brand name: Alka-Seltzer wake-up call
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain, fatigue and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Wake up. Man up.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

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TV commercial

[Man speaking on camera]
Redecorating was ruining our lives. Seasonal themes. My wife’s intuitive color palettes… Feng shui…
So I tried Viagra, and my redecorating practically disappeared.

[Super]
Talk to your doctor
Viagra.ca

Agency: Taxi Canada

Brand name: Viagra
Generic name/category: Sildenafil citrate, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Talk to your doctor
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2009

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TV commercial

[Voice-over]
Si on devait choisir une pommade pour apaiser les petites irritations et les rougeurs, ce serait Homéoplasmine.
Homéoplasmine est un médicament des laboratoires Boiron, pas avant 30 mois.

[Voice-over]
If we had to chose an ointment to relieve light irritations and redness, it would be Homeoplasmine.
Homeoplasmine is a medicine from Boiron laboratories, not before 30-months of age.

Brand name: Homéoplasmine
Generic name/category: Homeopathic ointment, dermatology, topical
Company: Laboratoires Boiron
Country/Market: France, Europe
Indication(s)/use: dermatitis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2008

Vintage Clorets TV commercial from the 80’s in the province Quebec.

Vintage Clorets TV commercial from the 80’s in the province Quebec.

Brand name: Clorets
Generic name/category: mouthwash
Company: Cadbury Adams Canada
Country/Market: Canada, North America
Indication(s)/use: bad breath
Target: Consumers (DTC)
Tagline: Plus qu’un simple rince-bouche
More than just a simple mouthwash
Medium: TV commercial
Size/duration 15 seconds
Publication/Aired: 1989
Source: Youtube

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Brand name: Actifed
Generic name/category: paracetamol, antihistamine and nasal decongestant
Country/Market: France, Europe
Indication(s)/use: cold and allergy
Target: Consumers (DTC)
Tagline: La vie continue, pas le rhume – Life goes on, not the cold

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Quand votre bouche dit oui, mais que votre estomac dit non, Rolaids procure un soulagement rapide et efficace.
Pour les brûlures d’estomac, Rolaids soulage vraiment

When your mouth says yes, but your stomach says no, Rolaids provides fast and effective relief.
For heartburn, Rolaids really relieves

Brand name: Rolaids
Generic name/category: Calcium carbonate and Magnesium hydroxide, antacid
Company: McNeil Consumer Healthcare, a subsidiary of Johnson & Johnson
Country/Market: Canada, North America
Indication(s)/use:
Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade
Tagline: Soulage vraiment – Really soothes
Publication: 1993

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