Here’s a simple, yet very emotional spot for the Québec Cystic Fibrosis Association.

Description:
A boy and a girl each blow on a dandelion to see their seeds fly in the air.

[SUPER]
La fibrose kystique est la maladie génétique mortelle la plus répendue chez les jeunes Canadiens.
On pense qu’au Canada, un nouveau-né sur 3600 est atteint de fibrose kystique.
50% des personnes atteintes sont des enfants.

the boy tries blowing on the dandelion again but starts coughing.
Donnez le souffle de vie.
Aidez les personnes atteintes à  réaliser leur voeu le plus cher.
Aidez-nous à vaincre la fibrose kystique.

www.aqfk.qc.ca

Cystic fibrosis is a fatal genetic disease most spread among young Canadians.
We believe that in Canada, a newborn in 3600 is suffering from cystic fibrosis.
50% of sufferers are children.
Give the breath of life.
Help people realize their fondest wish.
Help us fight cystic fibrosis.
www.aqfk.qc.ca

Brand name: Association québécoise de la fibrose kystique and Fondation canadienne de la fibrose kystique
Generic name/category: disease awareness, fund-raising
Country/Market: Canada, North America
Indication(s)/use: Cystic Fibrosis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 42 seconds
Publication/Aired: 2009

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

200-plus doctors, nurses and Providence St. Vincent Center hospital staffers joined together to create this video that went viral on Youtube to raise breast cancer awareness.

From the YouTube page: Our employees put together this video to generate breast cancer awareness throughout our hospital system. We had a ton of fun putting this together and hope it inspires others to join in the cause

From ModernMedicine

Microsoft has launched a new website, www.h1n1responsecenter.com, with a self-assessment tool to help individuals with flu-like symptoms determine whether their illness is severe enough to warrant immediate medical attention, and whether they are at risk for developing severe disease. The site also offers practical advice for those with flu-like symptoms.

The clinical content of the website is closely based on a Centers for Disease Control and Prevention algorithm for health professionals that was designed for the 2009-2010 flu season, and jointly developed with the Emory University School of Medicine.

More on ModernMedicine

Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

To see all of the ads from this campaign, click here

Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

To see all of this brand's ads on AdPharm, click here

Click here to see the details and full-size version of this ad on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

To see all of the ads from this campaign, click here

Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

To see all of this brand's ads on AdPharm, click here

Click here to see the details and full-size version of this ad on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Hai education bus

HAI Watch News

HAI Watch health portal

Not on my watch is a disease awareness effort from Kimberly-Clark to educate both the healthcare community and general public on the risks of Health-Associated infection (HAI). The program includes a web portal, a tour bus which features a mini-classroom to give accredited CHE/CME formations regarding HAI on-site and a PR microsite supplying information to media outlets about the program.

The HAI Watch health portal is a resource to help keep health organizations aware of the importance of health-associated infection prevention. The site sections include:

• HAI issues (Ventilator-Associated Pneumonia (VAP) / Surgical Site Infections (SSI) / Cross Contamination)
• Tools (which is extensive with lists of guidelines and links to useful information)
• Clinical Education (which offers accredited CHE programs)
• News and events
• AI champions (with feature stories and case studies)
• Partners and organizations

Plus New HAI awareness tools are added on an ongoing basis.

haiwatchnews.com is a PR page set by Abraham & Harrison to inform medias about the problem and where to find multi-media materials to spread the word.

Also part of the program are two YouTube videos, the first one is about the program itself.

And the second YouTube video is about proper hand-washing to prevent infection and it’s produced by the CDC.

Agency: Abraham & Harrison

Brand name: HAI – Not on my watch
Generic name/category: public service and awareness
Company: Kimberly-Clark
Country/Market: USA, North America
Indication(s)/use: Health-Associated Infections
Target: Consumers (DTC) / Healthcare Professionals (HCP)
Tagline: Not on my watch
Medium: Internet
Size/duration: Web site / Portal / Social Media
Publication/Aired: 2009
Source: haiwatchnews.com/

More Social Media on AdPharm.net

IDS Canada is a member of IDS Media Group, a global healthcare marketing and service organization. Operating in 14 countries, we are the world’s largest provider of direct-to-patient communication programs in the medical waiting room environment.

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