Every year, MedGadget publishes the Medical Blog Awards.
And here’s last year’s winners.

HealthNewsReview - Best Medical Weblog of 2009	SCOPE - Best New Medical Weblog
StorytellERdoc - Best Literary Medical Weblog	Life in The Fast Lane - Best Clinical Weblog
ACP Advocacy Blog - Best Health Policies/Ethics Weblog	ScienceRoll - Best Medical Technologies/Informatics
Wheelchair Kamikaze - Best Patient's Blog
Congratulations to all the winners! Full story on MedGadget Link: 2009 Medical Weblog Awards announcement…

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Did you know you can search for ads by company name, brand or even generic name on AdPharm?

Here’s just a few as an example:

• Company: Pfizer, Merck, Sanofi, Novartis, Aventis, Boiron, Schering…
• Brand name: Lipitor, Avapro, Boniva, Cymbalta, Aspirin, Zyrtec…
• Generic name: sildenafil, insulin, drospirenone, varenicline…

Use the search page or simply type your keywords in the quick search filed that appears on the top right portion on all of the pages on the site. You can also have a look at our Sections page, where ads are categorized using various keyword groupings.

Thousands of pharmaceutical ads can be seen on the AdPharm gallery, the largest keyword-searchable online pharmaceutical advertising gallery.

John Mack wrote a great post that sheds some light on a survey by iguard.org that shows what people/patients think of specific drugs. The editor of Pharma Marketing Blog is quick to remind us that surveys like the one done on iguard.org (or any other internet site for that matter) may be easily misinterpreted.

He makes a great case for physicians who spend a lifetime reading and decyphering clinical studies and treating real patients to have a real understanding of which treatment is adequate for which patient.

Read the story, and the comments on John Mack’s http://pharmamkting.blogspot.com

Mind the Gap is a new blog from Steve Wilkins gathering information and thoughts about communication between physicians and their patients… or lack thereof.

In his own words:

“Mind the Gap”  is a warning heard on subway systems around the world.  It is intended to alert individuals to avoid accidentally stepping in the “gap” that separates the train from the platform.

As used here, it is an expression that alludes to the communications gap that exists all too often today between patients and their physicians.   Like the subway, this blog is a kind of warning.  It is intended to making health care provider and organizations aware of the consequences of poor physician-patient communications…and how to avoid them.

Have a look at Mind the Gap. We’re sure there will be some nice informative gems in there that will trigger ideas on how big pharma or biotechs and their agencies can help HCPs better communicate with patients.

From ModernMedicine

Microsoft has launched a new website, www.h1n1responsecenter.com, with a self-assessment tool to help individuals with flu-like symptoms determine whether their illness is severe enough to warrant immediate medical attention, and whether they are at risk for developing severe disease. The site also offers practical advice for those with flu-like symptoms.

The clinical content of the website is closely based on a Centers for Disease Control and Prevention algorithm for health professionals that was designed for the 2009-2010 flu season, and jointly developed with the Emory University School of Medicine.

More on ModernMedicine

Whats wrong with Americas healthcare and how to fix it…

The complete documentary is free to stream from the moneydrivenmedicine.org site for free during the month of November. Direct link here.