Here are 3 cervical cancer awareness TV commercials from GlaxoSmithKline.
Night out

Front porch

Perfume

Cervarix, GSK’s vaccine for cervical cancer was launched not too long ago in the US and Canada

Click here to see the healthcare professional print ads.

Agency: in-house
Creatives: Michael Hutchinson and Xara Higgs
Production: Sonny London
Director: Guy Manwaring
Producer: Sam Lock

Brand name: Specsavers
Generic name/category: eye-wear, ophthalmology
Company: Specsavers
Country/Market: UK, Europe
Indication(s)/use: vision correction
Target: Consumers (DTC)
Tagline: Should’ve gone to Specsavers
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2010

To see all of this brand’s ads on AdPharm, click here

This ad and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.

Did you know you can search for ads by company name, brand or even generic name on AdPharm?

Here’s just a few as an example:

• Company: Pfizer, Merck, Sanofi, Novartis, Aventis, Boiron, Schering…
• Brand name: Lipitor, Avapro, Boniva, Cymbalta, Aspirin, Zyrtec…
• Generic name: sildenafil, insulin, drospirenone, varenicline…

Use the search page or simply type your keywords in the quick search filed that appears on the top right portion on all of the pages on the site. You can also have a look at our Sections page, where ads are categorized using various keyword groupings.

Thousands of pharmaceutical ads can be seen on the AdPharm gallery, the largest keyword-searchable online pharmaceutical advertising gallery.

An original approach to road safety advertising from the Sussex Safer Roads Partnership http://www.sussexsaferroads.gov.uk

The folks from Interbrand who write the great site BrandChannel wrote an interesting story on OTC brand Prilosec. When Prilosec was switched from Rx to OTC brand, it was taken over by consumer brand Giant Procter and Gamble for a royalty pay to original manufacturer AstraZeneca. From that moment, many other brands made the jump from RX to OTC.

Prevacid, another PPI like Prilosec also made the jump lately, resulting in a marketing battle commented here on BrandChannel.

More Prilosec, Prevacid and other PPI ads on AdPharm.

Ever had to include charts or graphs in your ad layout? Most pharmaceutical advertisements, especially those for healthcare professionals already have so much copy that it’s close to impossible to balance them in a visually effective, and pleasing way. Now more and more ads include charts, which usually is a nightmare, because ads then start to look like sales aids, which have a completely different communications purpose. The sales aid has the sales rep to direct the HCP’s attention where it’s needed, whereas the ad has to live and be attractive on its own, by grabbing the interest of physicians literally in seconds.

Art Directors and Graphic Designers have then to find ways to make those charts either interesting on their own, or fit within a creative (photo, illustrations or type/graphic treatment) that usually is visually interesting only when it has enough space to breathe a little.

Unfortunately, these charts are most of the time necessary. In order to help with this, we have gathered a collection of examples in the AdPharm gallery that may be of inspiration when in front of such a challenge.

To view our “Charts in Ads” collection, just click here or type in ChartsInAds in the seach box on AdPharm.

Happy designing!