Archive for the ‘Social Media’ Category
Facebook Can Increase Revenue and Loyalty for healthcare marketing
A recent study found that Facebook fan pages can increase store visits, dollars spent and customer loyalty.
Facebook now has over 400 million accounts with 50 million of those created since last fall. We know people are on Facebook. And marketers are experimenting with ways to utilize it to their advantage. But is Facebook effective for marketing your business?
Read the rest of this story on Marketingyourhospital.com
Pharma Companies to Employ Behavioral Targeting with Caution
Story on Ad-ology by marketingforecast.com
Kleenex and Twitter and 75M people later
How Kleenex used Twitter to reach 75m people for its ‘hay fever’ campaign.
Read the story on U Talk Marketing
Kleenex on AdPharm
HealthEClips – News sharing and social networking site
Pixels and Pills at the ePharma summit
There is so much talk on the Internet about Social Media, the pharmaceutical industry and how the FDA will “deal” with it that it’s hard to keep up with all of it. Twitter is great to follow it all and as the ePharma Summit is under way, there’s more buzz than ever in the Twitterverse (@ePharma and #ePharma). There’s also the people from the Pixels&Pills blog who are doing a really good job at covering the event by interviewing (with video postings embedded from Vimeo) some of the better known names in the industry.
At the time of writing this post, there already was interviews with Christiane Truelove (Med Ad News), Robert Lucente (Augme Mobile Health), Damon Calazza (GSW), Steve Woodruff (Impactiviti), John Mangano (ComScore), Guy Mastrion (Palio) and Amy Cowan (Google)
Check it out on P&P
Healthcare ads on Facebook
Maketing 4 Health has compiled many of the healthcare-related ads that appeared on Facebook from January 25 to February 2, 2010.
See the full story on Marketing4health.wordpress.com
Ad search by company or brand name on AdPharm
Did you know you can search for ads by company name, brand or even generic name on AdPharm?
Here’s just a few as an example:
- Company: Pfizer, Merck, Sanofi, Novartis, Aventis, Boiron, Schering…
- Brand name: Lipitor, Avapro, Boniva, Cymbalta, Aspirin, Zyrtec…
- Generic name: sildenafil, insulin, drospirenone, varenicline…
Use the search page or simply type your keywords in the quick search filed that appears on the top right portion on all of the pages on the site. You can also have a look at our Sections page, where ads are categorized using various keyword groupings.
Thousands of pharmaceutical ads can be seen on the AdPharm gallery, the largest keyword-searchable online pharmaceutical advertising gallery.
