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The only 24-hour children's allergy medicine in a pre-measured spoon.
Just twist and soon their allergy symptoms will be left in the dust.

New children's Zyrtec perfect measure. A pre-measured spoon of children's Zyrtec to treat your child's indoor and outdoor allergies simply and accurately. So it's great to know they're good to go.

Cetirizine hydrochloride, an antihistamine, is a major metabolite of hydroxyzine, and a racemic selective H1 receptor inverse agonist used in the treatment of allergies, hay fever, angioedema, and urticaria. The structural similarity of cetirizine to hydroxyzine, and its derivation from piperazine, attribute similar adverse reactions and properties to other piperazine derivatives.

Formerly prescription-only in the US and Canada, cetirizine is now available over the counter in both countries as Zyrtec and Reactine respectively. Zyrtec was the top new non-food product of 2008 in the US, generating the sales of $315.9 million. It is also available as a generic. In Australia Zyrtec is available over the counter in pharmacies and in the UK cetirizine can be sold in limited quantities off-the-shelf in any outlet and is often available in supermarkets.

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

More on Wikipedia

Brand name: Children's Zyrtec
Generic name/category: Cetirizine hydrochloride, antihistamine
Company: McNeil Consumer Healthcare, Division of McNEIL-PPC
Country/Market: USA, North America
Indication(s)/use: allergies, hay fever, angioedema, and urticaria
Target: Consumers (DTC)
Tagline: Love the air
Medium: Print ad
Size/duration single-page
Publication/Aired: Better Homes – September 2009

To see all of this brand's ads on AdPharm, click here
1 views
Aug 24, 2009

Agency: Almap BBDO
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Copywriter: André Kassu
Art Director: Marcos Medeiros
Illustrator: Júnior Cortizo/Daniel Moreno
Typographer: José Roberto Bezerra

Brand name: Aspirin
Generic name/category: acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAID), analgesic
Company: Bayer Healthcare
Country/Market: Brazil, South America
Target: Direct-to-Consumer (DTC)
Tagline: Your partner in prevention
Publication: Doctor’s Review June 2009
To see all of this brand’s ads on AdPharm, click here

Heart attack symptoms awareness campaign

billboard/posters/postcards/text message reminders
Watch your own heart attack.
Sunday Aug 10th 9:17PM ITV1
The most important two minutes of TV you’ll ever see.

2minutes.org.uk

Problem: To build awareness of the variety of symptoms of a heart attack and prompt swift action to save the 245 people that die every day.

Solution: We invited people in the UK to ‘watch their own heart attack’. What they saw was a one-off two minute TV event, taking an entire ad break (media first). Invitations to watch were sent out on TV, posters, print, leaflets, SMS, beer mats, DM to doctors and PR.

Result: 6.5 million people watched the event. Viewing figures went up during ad break. 80% of target audience understood the variety of heart attack symptoms. Lives were saved.

Click on image below to view the TV Commercial Event

Agency: Grey
Chief Creative Officer: Jon Williams
Creatives: Damon Troth and Joanna Perry
Chief Strategy Officer: Neil Hourston
Producers: Rebecca Pople and Andrew Blackburn
Typographer: Mark Cakebread
Producer: Juliet Naylor (RSA)
Director: Brett Foraker RSA
Final Cut Editor: Adam Rudd
Sound: Rich Martin (Envy)

Brand name: Heart attack symptoms awareness campaign
Generic name/category: Disease awareness, cardiovascular
Company: British Heart Foundation
Country/Market: UK, Europe
Indication(s)/use: heart attack
Target: Consumers (DTC)
Tagline: Watch your own heart attack
Publication: 2009

Stop the spread!
Fight foot fungus!

Challenge
To highlight Lamisil as the most effective cure for athlete’s foot, yet with a limited media budget.

Solution
In cooperation with InterSport, we placed a series of infected shoes in quarantine cages, complete with hidden speakers playing ‘infection’ sounds, in the sport section of their retail shops. The action successfully targeted people as the pursued their sport hobbies – those activities where the chance of catching athlete’s foot is highest.

Result
The action only began in April and is still running. However all samples and flyers were taken within the first dew days and in-store response has been fantastic.

Terbinafine hydrochloride (Lamisil in Australia, Belgium, Brazil, Canada, France, Germany, Hungary, Mexico, Romania, United Kingdom, and United States, also sold under the name Terbisil) is a synthetic allylamine antifungal. It is highly lipophilic in nature and tends to accumulate in skin, nails, and fatty tissues. As a generic it is sold under the name Zabel in Australia. It is now also available as a generic in the United States.

Terbinafine is mainly effective on the dermatophytes group of fungi.

As a 1% cream or powder it is used for superficial skin infections such as jock itch (Tinea cruris), athlete’s foot (Tinea pedis) and other types of ringworm (Tinea corporis).

More on Wikipedia

Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes
Brand name: Lamisil
Generic name/category: Terbinafine hydrochloride
Country/Market: Germany
Indication(s)/use: Dermatology, topical, athlete’s foot
Target: Consumers (DTC)
Tagline: Stop the spread!
Publication: 2009

The activia touring van: dedicated to digestive comfort!

Boucherville, March 30^th, 2009 – From March 26th to April 21st, the Activia 14-Day Challenge^TM will be hitting the road in a fully-equipped touring van to greet consumers on its tour of the various Canadian markets.

A true semi-annual meeting with consumers–now in its fourth year–is celebrating the beneficial effects that regular consumption of Activia probiotic yogourt can have on digestive health.

The Activia touring van will invite consumers to treat themselves to a little break so they may find out more about digestive health and probiotics, and to register for the Activia 14-Day Challenge^TM. This tour is structured around the following features:

• a touring van bearing the colours of the Activia 14-Day Challenge^TM with an 8 x 14 foot lounge area inside;

• an interactive terminal for registering for the Activia 14-Day Challenge^TM;

• a plasma screen showing a video on the topic of digestive health;

• relaxing and inviting background music;

• an on-site nutritionist available to offer advice on ways of taking care of one’s digestive health;

• a private area with a comfortable armchair, headset and explanations on the importance of abdominal (deep) breathing, given by a yoga expert.

The tour also involves a distribution of samples of Activia yogourt, ballots to a contest with a chance of winning a package valued at $1,000, and discount coupons for future purchases of Activia yogourt.

According to a CROP survey conducted last year, 50 percent of women in Canada aged 18 to 70 claimed to suffer from digestive problems at least once a week, leaving them feeling uncomfortable and tired. “If many people are experiencing digestive health problems, clearly it still remains today a topic that we have difficulty discussing easily,” points out Geneviève Bolduc, Brand Manager of Activia Canada. “The Activia touring van will provide an opportunity for consumers to speak openly with experts about their digestive health so they may then be able to take measures to improve it as much as possible.”

The Activia 14-Day Challenge^TM Tour will be making its way through the Greater Montreal Area from March 26th to 29th, the Greater Toronto Area between April 3rd and 9th and, finally, the Calgary Region between April 15th and 21st.

In Canada, Danone Inc., a member of Groupe Danone, is a world leader in the agrifood industry. Producing superior quality products that combine good taste, health and well-being, Danone is Canada’s top yogourt producer. Danone thrives on its conviction that its activities must be directly aimed at improving the lives of all Canadians, present and future. For more information, visit: www.danone.ca.

Client: Danone Inc. in Canada
Marketing Director: Calvin Hwang
Senior Brand Leader, Activia: Ben Angeloni
Brand Leader, Activia: Geneviève Bolduc

Agency: Enzyme Inc.
Board Director: Lina Vandal
Senior Consultant: Judith St-Pierre

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