Archive for the ‘Media’ Category
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Pharmaceutical vintage product packaging
Country icons
To help you recognize where ads come from, we’ve started including country icons at the top of the posts on our blog indicating the target group for these specific ads (HCP = Healthcare Professional / DTC = Direct-to-consumer / Trade). If you click on an icon, it will bring you to that category in the Gallery. For example, if you click on any of the icons below you will immediately be taken to that specific section.
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New ad sources from North America and Europe
As the AdPharm gallery and this blog are growing, we have been busy including ads from different publications around the world. We’ve added more North American and European publications in our monitoring pool in order to expand the sample of pharmaceutical creative.
While increasing the North American and European creative, we are planning to further expand the pool by providing more ads from Oceania, the Middle East, South America, Africa and Asia.
To know more about the gallery, you can read the “about” in the gallery itself, and go through the blog section “AdPharm Tips and Tools” to know more about the functions available.
Worldmap image from Dry Icon
Help prevent cervical cancer TV spots
Here are 3 cervical cancer awareness TV commercials from GlaxoSmithKline.
Night out
Front porch
Perfume
Cervarix, GSK’s vaccine for cervical cancer was launched not too long ago in the US and Canada
Click here to see the healthcare professional print ads.
Facebook Can Increase Revenue and Loyalty for healthcare marketing
A recent study found that Facebook fan pages can increase store visits, dollars spent and customer loyalty.
Facebook now has over 400 million accounts with 50 million of those created since last fall. We know people are on Facebook. And marketers are experimenting with ways to utilize it to their advantage. But is Facebook effective for marketing your business?
Read the rest of this story on Marketingyourhospital.com
Pharma Companies to Employ Behavioral Targeting with Caution
Story on Ad-ology by marketingforecast.com
