Archive for the ‘Sales’ Category
SmartTechnology – magazine insert
25 percent of new prescriptions go unfilled
Looking for a marketing opportunity? Here you go: More than a quarter of new prescriptions go unfilled.
The Story on FiercePharma
Pharmacists growing role and women’s health
As more and more drugs are becoming available over the counter (OTC), pharmacist’s role is expanding. One of the areas where they are becoming an important source of information to patients is in women’s health.
The full story on Drug Topics
Imaginitol – the Christmas party invitation that comes with a prescription
Initial post: Lovely Package
The Creative Method of Australia wanted to find a unique way to invite people to their Christmas party. Part of what they also wanted to do was to attract new business by being extra creative with it. So they came up with this idea of an imaginary medication that would solve other companies’ creative demands with a creative formula.
Advertise with us at AdPharm
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If you are interested in advertising on our site, please contact us at advertise@adpharm.net
Growth in new categories
While the traditional definition of DTC advertising is for pills, inhalers, devices and injections to treat medical condition or illness; the growth drivers may come from other DTC categories. One of the major growth areas will be in aesthetic products. A new report from Global Markets Direct predicts solid annual growth from cosmetic procedures forecast at 6.5% per year through 2016.
Read this story on DTC perspectives
