Microsite

Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.

Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.

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IDS Canada is a member of IDS Media Group, a global healthcare marketing and service organization. Operating in 14 countries, we are the world’s largest provider of direct-to-patient communication programs in the medical waiting room environment.

IDS Waiting Room Advantage

• Right Time, Right Place: Reach patients at a time when they are thinking about their health and ready to act

• Reach women ages 25-51: the primary family healthcare decision maker and principle household shopper
• Drive Sales: Maximum exposure of your digital or print message in an uncluttered and focused environment
• Impact retail purchases: 80% of patients will visit a pharmacy after seeing their doctor
• Inform and influence your target audience – provide patients with the information they need to make good healthcare decisions
• Trusted healthcare environment: perceived endorsement by physicians for your product/service or disease awareness message
• Category exclusivity for your brand message
• Measurable campaign ROI: quarterly brochure utilization reports and semi-annual patient research
• Guaranteed distribution and display of your product literature ensures maximum exposure and readership
• Shipping/handling of your material from our warehouse to our 65 service reps across Canada Read the rest of this entry »