Archive for the ‘interactive’ Category
Facebook Can Increase Revenue and Loyalty for healthcare marketing
A recent study found that Facebook fan pages can increase store visits, dollars spent and customer loyalty.
Facebook now has over 400 million accounts with 50 million of those created since last fall. We know people are on Facebook. And marketers are experimenting with ways to utilize it to their advantage. But is Facebook effective for marketing your business?
Read the rest of this story on Marketingyourhospital.com
Pharma Companies to Employ Behavioral Targeting with Caution
Story on Ad-ology by marketingforecast.com
2009 Medical weblog awards
Every year, MedGadget publishes the Medical Blog Awards.
And here’s last year’s winners.
 HealthNewsReview - Best Medical Weblog of 2009 |
 SCOPE - Best New Medical Weblog |
 StorytellERdoc - Best Literary Medical Weblog |
 Life in The Fast Lane - Best Clinical Weblog |
 ACP Advocacy Blog - Best Health Policies/Ethics Weblog |
 ScienceRoll - Best Medical Technologies/Informatics |
 Wheelchair Kamikaze - Best Patient's Blog |
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| Congratulations to all the winners!
Full story on MedGadget |
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Kleenex and Twitter and 75M people later
How Kleenex used Twitter to reach 75m people for its ‘hay fever’ campaign.
Read the story on U Talk Marketing
Kleenex on AdPharm
Drugmakers using new routes to customers
Germany’s Bayer has made a deal with Nintendo to link its Didget glucometer to the technology giant’s video-gaming platform. This is to encourage children to monitor the blood-glucose levels regularly. Another big pharma company turning to new technology is Johnson & Johnson. They are working with Apple on an iPhone/iPod Touch app that would allow users to upload and share their blood-glucose levels with other diabetics.
These are great new ways of getting customer-retention to their brand as reported on Bloomberg.
Read the whole story here
HealthEClips – News sharing and social networking site
Pixels and Pills at the ePharma summit
There is so much talk on the Internet about Social Media, the pharmaceutical industry and how the FDA will “deal” with it that it’s hard to keep up with all of it. Twitter is great to follow it all and as the ePharma Summit is under way, there’s more buzz than ever in the Twitterverse (@ePharma and #ePharma). There’s also the people from the Pixels&Pills blog who are doing a really good job at covering the event by interviewing (with video postings embedded from Vimeo) some of the better known names in the industry.
At the time of writing this post, there already was interviews with Christiane Truelove (Med Ad News), Robert Lucente (Augme Mobile Health), Damon Calazza (GSW), Steve Woodruff (Impactiviti), John Mangano (ComScore), Guy Mastrion (Palio) and Amy Cowan (Google)
Check it out on P&P
