Archive for the ‘Inspiration’ Category
Country icons
To help you recognize where ads come from, we’ve started including country icons at the top of the posts on our blog indicating the target group for these specific ads (HCP = Healthcare Professional / DTC = Direct-to-consumer / Trade). If you click on an icon, it will bring you to that category in the Gallery. For example, if you click on any of the icons below you will immediately be taken to that specific section.
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New ad sources from North America and Europe
As the AdPharm gallery and this blog are growing, we have been busy including ads from different publications around the world. We’ve added more North American and European publications in our monitoring pool in order to expand the sample of pharmaceutical creative.
While increasing the North American and European creative, we are planning to further expand the pool by providing more ads from Oceania, the Middle East, South America, Africa and Asia.
To know more about the gallery, you can read the “about” in the gallery itself, and go through the blog section “AdPharm Tips and Tools” to know more about the functions available.
Worldmap image from Dry Icon
Cool ideas – Green greeting card
PostCarden
Here’s a great idea for companies that want to spread the word that they are green while sending best wishes.Combining gift and greeting card, PostCarden is a fun and simple pop-out card that transforms into a mini living garden. There are three different designs to choose from which can be seen here at http://www.postcarden.com/
From Springwise
Vintage Ads on ePharma RX
ePharma Rx has a post entitled More vintage ads – Just for fun. Always fun to see those old ads.
Drugmakers using new routes to customers
Germany’s Bayer has made a deal with Nintendo to link its Didget glucometer to the technology giant’s video-gaming platform. This is to encourage children to monitor the blood-glucose levels regularly. Another big pharma company turning to new technology is Johnson & Johnson. They are working with Apple on an iPhone/iPod Touch app that would allow users to upload and share their blood-glucose levels with other diabetics.
These are great new ways of getting customer-retention to their brand as reported on Bloomberg.
Read the whole story here
Copywriting – How do “other” brands mention they’ll help pay for drugs
So you’re writing copy for this new ad. The client wants to include a mention that their company can help patients with the drug cost…
Pixels and Pills at the ePharma summit
There is so much talk on the Internet about Social Media, the pharmaceutical industry and how the FDA will “deal” with it that it’s hard to keep up with all of it. Twitter is great to follow it all and as the ePharma Summit is under way, there’s more buzz than ever in the Twitterverse (@ePharma and #ePharma). There’s also the people from the Pixels&Pills blog who are doing a really good job at covering the event by interviewing (with video postings embedded from Vimeo) some of the better known names in the industry.
At the time of writing this post, there already was interviews with Christiane Truelove (Med Ad News), Robert Lucente (Augme Mobile Health), Damon Calazza (GSW), Steve Woodruff (Impactiviti), John Mangano (ComScore), Guy Mastrion (Palio) and Amy Cowan (Google)
Check it out on P&P
