Archive for the ‘Humor’ Category
Increaseyourchances.org – Birds and bees can’t always make babies…
Birds and bees can’t always make babies…
1 in 8 couples have difficulty conceiving. Talk with a fertility specialist now and you may increase your chances.
Description: Karen and Neil are a couple having trouble conceiving. EMD Serono has produced increaseyourchances.org, a website depicting the troubles of a couple trying to conceive a child. And the couple is shown as a man dressed as a bee and the woman as a bird, which is of course a humorous take on the “birds and bees” sex-talk. The information is presented in videos that can be shared with others through social media such as Twitter, Facebook, MySpace and De.li.cious. There’s a healthy dose of information, humor and even sarcasm in the videos which makes for an entertaining time while getting just enough educational content to want to know more by visiting Fertility Lifelines.
EMD Serono’s fertility treatments are: Gonal-f, Ovidrel, Luvedris and Cetrodine
Brand name: Increaseyourchances.org
Generic name/category: Fertility solutions
Company: EMD Serono
Country/Market: USA, North America
Indication(s)/use: Disease awareness
Target: Consumers (DTC)
Tagline: Birds and bees can’t always make babies
Medium: Internet
Size/duration: various
Publication/Aired: 2010
Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.
Humor – Ad for Tetra Pak from South Africa
Specsavers – crop circles
Agency: in-house
Creatives: Michael Hutchinson and Xara Higgs
Production: Sonny London
Director: Guy Manwaring
Producer: Sam Lock
Brand name: Specsavers
Generic name/category: eye-wear, ophthalmology
Company: Specsavers
Country/Market: UK, Europe
Indication(s)/use: vision correction
Target: Consumers (DTC)
Tagline: Should’ve gone to Specsavers
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2010
To see all of this brand’s ads on AdPharm, click here
This ad and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.
Imaginitol – the Christmas party invitation that comes with a prescription
Initial post: Lovely Package
The Creative Method of Australia wanted to find a unique way to invite people to their Christmas party. Part of what they also wanted to do was to attract new business by being extra creative with it. So they came up with this idea of an imaginary medication that would solve other companies’ creative demands with a creative formula.
A funny condom ad before the week-end
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Pharmagedon – the cat is out of the bag…
The Pharmageddon viral and social marketing effort portraying the end of the pharmaceutical marketing as we know has been officially claimed. S+R Medical Communications and Friday Morning have finally released this video on YouTube admitting to everything.
Phamaceutical marketing as we know it is not as viable as it once was. Something needs to change and S+R and Friday morning, after conducting market research decided to do something about it with this innovative campaign.
Does it mean it’s all finished? No more zombie-reps going after doctors for their prescriptions? The countdown on the Pharmageddon microsite is still going, so maybe they have a few more surprises in their bag…
See the Pharmageddon album on AdPharm where you can find all links related to the campaign.
Related posts on blog.adpharm.net:
- Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
- Who is behind Pharmageddon 2012?
Drug experiment on spiders
In 1965 Dr. Peter Witt gave drugs to spiders and observed their effects on web building. This short film about the results of the experiment was created by First Church Of Christ, Filmmaker.
