Microsite

Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.

Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.

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More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

http://www.lemonademovie.com/

Coping with disbelief is a viral campaign using a humoristic concept which ties-in with the disbelief that FiberOne tastes good while providing a high-fiber. Note how IDS (Irritable Disbelief Syndrome) is very close to IBS (Irritable Bowel Syndrome), a legitimate condition for which a high fiber diet could be beneficial.

More on IBS on Wikipedia.

What is IDS?	Tasty Fiber	Gravity	Bleep	Animals

Click on the links to view the files

Agency: Publicis
Executive Creative Director: Patrick Clarke
Creative Director: Roald van Wyk
ACD and Art Director: Jonathan Goldberg
Senior Copywriter: Chris Stevenson
Art Director: Jennifer Hays
Agency Producer: Megan Kelly
Technical Lead: Drew Ziegler
Production Company: Hero Content
Executive Producer: Mike Downey
Director: Joe Schaak
Director of Photography: Andy Lilien
Editor: Catherine Gionfriddo
Post Production Supervisor: Tony Sandoval
Sound Design: Ian Glaum/Michael Southworth
Colorist: Joshua Weiss
Developer: Pyramid

Brand name: Fiber One
Generic name/category: Cereal with high fiber content
Company: General Mills
Country/Market: USA, North America
Indication(s)/use: Nutrition and high fiber diet
Target: Consumers (DTC)
Tagline: High in fiber, even though it tastes great
Publication: 2009

Pimple climbing
Clearex – acne treatment gel

The Challenge
To expose the target audience, teenagers during their summer break to Clearex acne treatment gel in a surprising and unexpected way.

The creative solution
A poster 5 meter tall featuring a teenage boy, placed on a climbing wall located in the largest and most active climbing center in Israel (1,100 square meters). In order to create the acne illusion we rearranged the climbing grips, placing them where pimples usually appear on the face.

The result
Thousands of teenagers were exposed to the climbing wall (8,000 per month) during their summer vacation and met every pimple “up-close and personal”.

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Producer: Hagai Ramati
Photographer: Menachem Reiss

Brand name: Clearex
Generic name/category: acne treatment gel, dermatology
Country/Market: Israel, Asia
Indication(s)/use: Acne
Target: Consumers (DTC)
Publication: August 2009

Perhaps you can’t see us, but we are there.

Cruz Roja.

Agency: Publicis Dialog Spain, Madrid, Spain
Chief Creative Officer: Arturo Lopez
Creative Director: David Cavanilles
Art Directors: Jaime Campiña and Juan Hernanz
Copywriter: Alfonso Cuenca

Brand name: Red Cross/Cruz Roja
Generic name/category: Humanitarian aid, corporate awareness
Company: Red Cross/Cruz Roja
Country/Market: Portugal, Europe
Indication(s)/use: public awareness
Target: Consumers (DTC)
Tagline: Perhaps you can’t see us, but we are there.
Publication: November 2008

To see all of this brand’s ads on AdPharm, click here

Click on image to view commercial

In a war-torn landscape, viewers see explosions inside a house and hear a baby cry from inside.

Supers
Would you go into this house to save your child?
And if it wasn’t your child?
You count on us. We count on you. 000-0000060-60
Médecins sans frontières

Agency: Mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier
Copywriter: Arnaud Pitz
Art Director: Sebastien De Valck
Producer: Patricia Van De Kerckhove
Editorial/Post Production Company: Caviar, Brussels
Editor: Simone Rau
Online Artist: Antoine Vermees
Colorist: Olivier Ogneux
Audio Post Company: Sonicville, Brussels
Sound Designer/Mixer: Yves De Mey
Production Company: Caviar, LA/Brussels/Amsterdam
Director: Andreas Hasle
Director of Photography: Nicolas Karakatsanis
Producer: Werner De Coninck
Exec. Producer: Kato Maes

Brand name: Médecins Sans Frontières
Generic name/category: Fund raising
Company: Médecins Sans Frontières
Country/Market: Belgium, Europe
Indication(s)/use: Public Service, Healthcare services in war-torn countries
Target: Consumers (DTC)
Tagline: You count on us. We count on you.
Publication: June 2009

To see all of this brand’s ads on AdPharm, click here

This summer we’re giving away 100 000 uniquely numbered condoms.
See where each one ends up at www.kondom08.nu

No. 6710, No. 8421 and No. 1540

Agency: ESTER
Creative Director: Lotta Mellgren
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Emil Jonsson, Ulrika Eriksson, Lotta Mellgren
Graphic designer: Dennis Hankvist

Brand name: www.kondom08.nu
Generic name/category: public service, disease awareness
Company: LAFA
Country/Market: Sweden, Europe
Indication(s)/use: safe sex
Target: Consumers (DTC)
Publication: 2009