Archive for the ‘Copywriting’ Category
Copywriting – How do “other” brands mention they’ll help pay for drugs
So you’re writing copy for this new ad. The client wants to include a mention that their company can help patients with the drug cost…
Imaginitol – the Christmas party invitation that comes with a prescription
Initial post: Lovely Package
The Creative Method of Australia wanted to find a unique way to invite people to their Christmas party. Part of what they also wanted to do was to attract new business by being extra creative with it. So they came up with this idea of an imaginary medication that would solve other companies’ creative demands with a creative formula.
Quintiles – The New Health
Here’s a nicely written ad for Quintiles as seen in the latest PharmaVoice edition. It has a nice rhythm to it from the onset. Nicely done.
Original image available on AdPharm.net – (2949 x 1800 pixels)
The new health is the rapidly morphing world of biopharma.
In a world of genome mapping and supercomputers, The New Health has enormous potential.
In a world of rising costs and changing regulations, The New Health faces confounding obstacles.
The destination is a worthy one: turning healthy ideas into healthy people. But the journey is harder now. It calls for new efficiencies, faster outcomes, new sources of capital, smarter ways of assessing risk, global ways of executing.
The New Health needs a new kind of ally.
Call us. With 27 years of experience and capabilities in clinical, commercial, consulting and capital, we’re uniquely positioned to help you navigate risk and seize opportunity in the New Health. See how at www.quitines.com/newhealth
Brand name: Quintiles
Generic name/category: Corporate communications
Company: Quintiles
Country/Market: USA, North America
Indication(s)/use: consultation in clinical, commercial and capital
Target: Trade
Tagline: Navigating the new health
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: PharmaVoice – February 2010
To see all of this brand’s ads on AdPharm, click here
Ad search by company or brand name on AdPharm
Did you know you can search for ads by company name, brand or even generic name on AdPharm?
Here’s just a few as an example:
- Company: Pfizer, Merck, Sanofi, Novartis, Aventis, Boiron, Schering…
- Brand name: Lipitor, Avapro, Boniva, Cymbalta, Aspirin, Zyrtec…
- Generic name: sildenafil, insulin, drospirenone, varenicline…
Use the search page or simply type your keywords in the quick search filed that appears on the top right portion on all of the pages on the site. You can also have a look at our Sections page, where ads are categorized using various keyword groupings.
Thousands of pharmaceutical ads can be seen on the AdPharm gallery, the largest keyword-searchable online pharmaceutical advertising gallery.
www.biomedcomjobs.ca
Amanda Strong is soft-launching a job and event board for biomedical and health care communications in Canada. www.biomedcomjobs.ca
This job site is specifically for medical writers, editors, illustrators, graphic designers, translators, project managers, and for any other professional in the field of biomedical communications.
In her own words:
“BioMedComJobs is owned by Amanda Strong, a medical writer based in Montreal. The site was set up to facilitate contact between various professionals working in the field of biomedical communications in Canada.
Our concept in setting this site up was simplicity, so we don’t have all the bells and whistles of the larger job boards and networking sites. Instead, what we offer is the ability to search for a job, event or professional opportunities in your field of expertise: biomedical and health care communications.
How much does it cost to register?
Registration is always free.
Why should I register?
Registration allows you to post a profile, jobs or events. If you are freelance or seeking a job, posting a profile is a good way to find collaborators or potential employers. If you are an event organizer, posting an event exposes it to a wider audience, for free!”
Check it out here: www.biomedcomjobs.ca
Prilosec sponsors you – social media campaign
Microsite
Prilosec.
Official sponsor or everything you do without heartburn
Description: This Social Marketing effort is meant to bring people the the Prilosec sponsor site and get them to enlist to be sponsored. In their own words: “Tell us who you are, what you love to do, and what you need to do it better. We also want to know, if sponsored, who you would tell about it.”
Once people have applied for sponsorship, their application becomes live on the site and people can vote for them. Throughout this, visitors are exposed to Prilosec and its benefits.
The winners get a gift in line with their passion.
With the campaign, there is a microsite, an official blog, a Twitter page and a Facebook page.
Brand name: Prilosec
Generic name/category: Omeprazole, Proton pump inhibitors (PPI)
Company: AstraZeneca and Proctor & Gamble
Country/Market: USA, North America
Indication(s)/use: dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD) and Zollinger-Ellison syndrome
Target: Direct-to-consumers (DTC)
Tagline: Heartburn gone. Power on.
Medium: Social Media
Size/duration: Microsite, official blog, Twitter page and Facebook page.
Publication/Aired: 2010
To see all of this brand’s ads on AdPharm, click here
These ads and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.
Pharmaceutial ads using analogies as a concept
Part of the things we look for when we add print, web or tv ads in the Adpharm gallery is if those ads, on a conceptual stand-point are straight communications or if they use some kind of metaphorical or analogical approach.
