Archive for the ‘Animation’ Category
Kleenex – battlethebug.com
Fight the bug Microsite and other social media applications
Site with sections for parents, teachers, nurses and kids with a wide variety of information and games for children. There’s also a “Join the battle” section where people can register to receive more information to “declare war on the bug”. The campaign also includes a Youtube channel called “Battle the Bug” and a Facebook page.
Click here to visit the site
To see all of the ads from this campaign, click here
To see all of Kleenex’ ads on AdPharm, click here
Danone in the US, UK and Canada
Similar strategies, same strong branding…
Click on images to view the commercials.
In the U.S. with Jamie Lee Curtis |
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| 2007 | 2008 |
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In the U.K. with the “Activia Challenge” |
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| 2008 | |
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In Canada with the dancing belly |
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| 2008 | 2009 |
More details on individual ads available when viewed on AdPharm
The Evian baby ad – a CGI feat.
Teasers and making of videos: http://www.evianliveyoung.com/babies/
Advertising Agency: BETC Euro RSCG, France
Agency Account Management: Marielle Durandet / Dominique Verot
Catherine Clément / Marie-Josée Cadorette
Media Strategy Manager: Martine Picard
Founder of BETC Euro RSCG and Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Assistant Art Director: Gregory Ferembach
Copywriter: Valérie Chidlovsky
Web: BETC 4D
Agency Account Management: Olivier Vigneaux / David Roux
Creative Director: Vincent Vella
Art Director: David Tamayo
Copywriter: Pierre Duquesnoy
Community Management: Alexis Thobellem
TV Producer: Fabrice Brovelli
Music Supervisor: Christophe Caurret
Music: BETC Music
Production Company: Partizan
Director: Michael Gracey
Music & Artist: Rapper’s Delight by Dan the Automator
Via AdsOfTheWorld
Great campaign for the morning after pill in Canada
TV Commercial
Voice Over:
Oooh yeah!
Damn it broke.
What?
It broke baby.
Oh man!
Super (in sperm writing): Screwed?
Super: To the rescue. Plan B. The morning after pill
Print ad
More contraceptive ads on AdPharm
Nicorette UK TV commercial
Click on image to view the commercial
In the past, you may not have loved the taste of our nicotine gum. Quit with new Nicorette icy white. The first Nicorette gum that tastes like gum should.
For every cigarette, theres a Nicorette.
Nicorette is a branded over-the-counter palliative treatment which is used to ameliorate the withdrawal effects involved in quitting smoking. It is sold by the Johnson & Johnson Consumer Healthcare division and manufactured in Helsingborg, Sweden. In the late 1960s, the Swedish Government was looking for a smoking cessation solution for their submarine forces. They approached the company and developed Nicorette as result. The product was originally marketed in Switzerland.
Agency: AMV BBDO, London
Copywriter: Mark Fairbanks
Art Director: Paul Cohen
Producer: Anita Sasdy
Director: Scott Lyon
Producer: Zeno Campbell-Salmon
Production Company: Outsider, London
DOP: Simon Chaudoir
Editor: Art JonesSpeade
Post: The Mill
Brand name: Nicorette
Company: McNeil Healthcare (UK) Limited
Country/Market: UK, Europe
Indication(s)/use: Stop-smoking aid
Target: Consumers (DTC)
Tagline: For every cigarette, theres a Nicorette.
Publication: May 2009
AHD168 3D Robots Animation
Cool CGI animation from Ahd imaging out of the UK
Description on YouTube:
AHD168 is a computer generated robot who was written out of a TV advert due to credit crunched budgetary constraints. AHD168 now spends his days wandering the streets looking for a meaningful role in an animated TV project.
