Archive for the ‘Creative Helpers’ Category
Increaseyourchances.org – Birds and bees can’t always make babies…
Birds and bees can’t always make babies…
1 in 8 couples have difficulty conceiving. Talk with a fertility specialist now and you may increase your chances.
Description: Karen and Neil are a couple having trouble conceiving. EMD Serono has produced increaseyourchances.org, a website depicting the troubles of a couple trying to conceive a child. And the couple is shown as a man dressed as a bee and the woman as a bird, which is of course a humorous take on the “birds and bees” sex-talk. The information is presented in videos that can be shared with others through social media such as Twitter, Facebook, MySpace and De.li.cious. There’s a healthy dose of information, humor and even sarcasm in the videos which makes for an entertaining time while getting just enough educational content to want to know more by visiting Fertility Lifelines.
EMD Serono’s fertility treatments are: Gonal-f, Ovidrel, Luvedris and Cetrodine
Brand name: Increaseyourchances.org
Generic name/category: Fertility solutions
Company: EMD Serono
Country/Market: USA, North America
Indication(s)/use: Disease awareness
Target: Consumers (DTC)
Tagline: Birds and bees can’t always make babies
Medium: Internet
Size/duration: various
Publication/Aired: 2010
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Pharmaceutical vintage product packaging
Copywriting – How do “other” brands mention they’ll help pay for drugs
So you’re writing copy for this new ad. The client wants to include a mention that their company can help patients with the drug cost…
Imaginitol – the Christmas party invitation that comes with a prescription
Initial post: Lovely Package
The Creative Method of Australia wanted to find a unique way to invite people to their Christmas party. Part of what they also wanted to do was to attract new business by being extra creative with it. So they came up with this idea of an imaginary medication that would solve other companies’ creative demands with a creative formula.
Quintiles – The New Health
Here’s a nicely written ad for Quintiles as seen in the latest PharmaVoice edition. It has a nice rhythm to it from the onset. Nicely done.
Original image available on AdPharm.net – (2949 x 1800 pixels)
The new health is the rapidly morphing world of biopharma.
In a world of genome mapping and supercomputers, The New Health has enormous potential.
In a world of rising costs and changing regulations, The New Health faces confounding obstacles.
The destination is a worthy one: turning healthy ideas into healthy people. But the journey is harder now. It calls for new efficiencies, faster outcomes, new sources of capital, smarter ways of assessing risk, global ways of executing.
The New Health needs a new kind of ally.
Call us. With 27 years of experience and capabilities in clinical, commercial, consulting and capital, we’re uniquely positioned to help you navigate risk and seize opportunity in the New Health. See how at www.quitines.com/newhealth
Brand name: Quintiles
Generic name/category: Corporate communications
Company: Quintiles
Country/Market: USA, North America
Indication(s)/use: consultation in clinical, commercial and capital
Target: Trade
Tagline: Navigating the new health
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: PharmaVoice – February 2010
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