Hai education bus

HAI Watch News

HAI Watch health portal

Not on my watch is a disease awareness effort from Kimberly-Clark to educate both the healthcare community and general public on the risks of Health-Associated infection (HAI). The program includes a web portal, a tour bus which features a mini-classroom to give accredited CHE/CME formations regarding HAI on-site and a PR microsite supplying information to media outlets about the program.

The HAI Watch health portal is a resource to help keep health organizations aware of the importance of health-associated infection prevention. The site sections include:

• HAI issues (Ventilator-Associated Pneumonia (VAP) / Surgical Site Infections (SSI) / Cross Contamination)
• Tools (which is extensive with lists of guidelines and links to useful information)
• Clinical Education (which offers accredited CHE programs)
• News and events
• AI champions (with feature stories and case studies)
• Partners and organizations

Plus New HAI awareness tools are added on an ongoing basis.

haiwatchnews.com is a PR page set by Abraham & Harrison to inform medias about the problem and where to find multi-media materials to spread the word.

Also part of the program are two YouTube videos, the first one is about the program itself.

And the second YouTube video is about proper hand-washing to prevent infection and it’s produced by the CDC.

Agency: Abraham & Harrison

Brand name: HAI – Not on my watch
Generic name/category: public service and awareness
Company: Kimberly-Clark
Country/Market: USA, North America
Indication(s)/use: Health-Associated Infections
Target: Consumers (DTC) / Healthcare Professionals (HCP)
Tagline: Not on my watch
Medium: Internet
Size/duration: Web site / Portal / Social Media
Publication/Aired: 2009
Source: haiwatchnews.com/

More Social Media on AdPharm.net

3D4medical.com were first known for their stunning 3D-rendered medical illustrations and animations of the human body and its internal parts. As a matter of fact, they’ve been at the top of our own list of medical stock agencies for a while now.

In September 2009, they started releasing high-end learning and reference applications of the human anatomy. Here are some of the specific features listed on the Apple App Store:

• No internet connection required
• Ability to zoom in and identify any muscle of the head and neck (for the Muscle Head and Neck System App)
• Ability to rotate the bone or region for anterior, lateral, posterior and medical views, inferior views are available where approriate
• High-quality 3-D images
• An index for finding any muscle
• and there’s also a quiz to test yourself

Screen shots of the Muscle and Neck System App

This is a great reference for medical professionals and healthcare communicators alike. At publication time, there were 7 Apps available in the store and more to come. One is free, but not for long so hurry up and get that first one free and you’ll see why you’ll want to other ones as well!

App description on 3D4medical website

Psychiatrist Quebec Association

Patient’s refusal of treatment:
Did we use all of our resources?

Refus du patient à consentir au traitement:
avons-nous épuisé toutes nos ressources?

Agency: Quatuor

Brand name: Association des médecins psychiatres du Québec
Generic name/category: Continuous Medical Education (CME)
Company: Janssen-Ortho
Country/Market: Canada, North America
Indication(s)/use: Medical Education
Target: Healthcare Professionals (HCP)
Tagline: Did we use all of our resources?
Publication: 2009