Archive for the ‘Development’ Category
Facebook Can Increase Revenue and Loyalty for healthcare marketing
A recent study found that Facebook fan pages can increase store visits, dollars spent and customer loyalty.
Facebook now has over 400 million accounts with 50 million of those created since last fall. We know people are on Facebook. And marketers are experimenting with ways to utilize it to their advantage. But is Facebook effective for marketing your business?
Read the rest of this story on Marketingyourhospital.com
SmartTechnology – magazine insert
25 percent of new prescriptions go unfilled
Looking for a marketing opportunity? Here you go: More than a quarter of new prescriptions go unfilled.
The Story on FiercePharma
Pharmacists growing role and women’s health
As more and more drugs are becoming available over the counter (OTC), pharmacist’s role is expanding. One of the areas where they are becoming an important source of information to patients is in women’s health.
The full story on Drug Topics
Drugmakers using new routes to customers
Germany’s Bayer has made a deal with Nintendo to link its Didget glucometer to the technology giant’s video-gaming platform. This is to encourage children to monitor the blood-glucose levels regularly. Another big pharma company turning to new technology is Johnson & Johnson. They are working with Apple on an iPhone/iPod Touch app that would allow users to upload and share their blood-glucose levels with other diabetics.
These are great new ways of getting customer-retention to their brand as reported on Bloomberg.
Read the whole story here
Copywriting – How do “other” brands mention they’ll help pay for drugs
So you’re writing copy for this new ad. The client wants to include a mention that their company can help patients with the drug cost…
Imaginitol – the Christmas party invitation that comes with a prescription
Initial post: Lovely Package
The Creative Method of Australia wanted to find a unique way to invite people to their Christmas party. Part of what they also wanted to do was to attract new business by being extra creative with it. So they came up with this idea of an imaginary medication that would solve other companies’ creative demands with a creative formula.
