Archive for the ‘Business’ Category
Facebook Can Increase Revenue and Loyalty for healthcare marketing
A recent study found that Facebook fan pages can increase store visits, dollars spent and customer loyalty.
Facebook now has over 400 million accounts with 50 million of those created since last fall. We know people are on Facebook. And marketers are experimenting with ways to utilize it to their advantage. But is Facebook effective for marketing your business?
Read the rest of this story on Marketingyourhospital.com
Cool ideas – Green greeting card
PostCarden
Here’s a great idea for companies that want to spread the word that they are green while sending best wishes.Combining gift and greeting card, PostCarden is a fun and simple pop-out card that transforms into a mini living garden. There are three different designs to choose from which can be seen here at http://www.postcarden.com/
From Springwise
SmartTechnology – magazine insert
25 percent of new prescriptions go unfilled
Looking for a marketing opportunity? Here you go: More than a quarter of new prescriptions go unfilled.
The Story on FiercePharma
Pharmacists growing role and women’s health
As more and more drugs are becoming available over the counter (OTC), pharmacist’s role is expanding. One of the areas where they are becoming an important source of information to patients is in women’s health.
The full story on Drug Topics
Kleenex and Twitter and 75M people later
How Kleenex used Twitter to reach 75m people for its ‘hay fever’ campaign.
Read the story on U Talk Marketing
Kleenex on AdPharm
Drugmakers using new routes to customers
Germany’s Bayer has made a deal with Nintendo to link its Didget glucometer to the technology giant’s video-gaming platform. This is to encourage children to monitor the blood-glucose levels regularly. Another big pharma company turning to new technology is Johnson & Johnson. They are working with Apple on an iPhone/iPod Touch app that would allow users to upload and share their blood-glucose levels with other diabetics.
These are great new ways of getting customer-retention to their brand as reported on Bloomberg.
Read the whole story here
