Archive for the ‘AdPharm Tips and Tools’ Category
Country icons
To help you recognize where ads come from, we’ve started including country icons at the top of the posts on our blog indicating the target group for these specific ads (HCP = Healthcare Professional / DTC = Direct-to-consumer / Trade). If you click on an icon, it will bring you to that category in the Gallery. For example, if you click on any of the icons below you will immediately be taken to that specific section.
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New ad sources from North America and Europe
As the AdPharm gallery and this blog are growing, we have been busy including ads from different publications around the world. We’ve added more North American and European publications in our monitoring pool in order to expand the sample of pharmaceutical creative.
While increasing the North American and European creative, we are planning to further expand the pool by providing more ads from Oceania, the Middle East, South America, Africa and Asia.
To know more about the gallery, you can read the “about” in the gallery itself, and go through the blog section “AdPharm Tips and Tools” to know more about the functions available.
Worldmap image from Dry Icon
Copywriting – How do “other” brands mention they’ll help pay for drugs
So you’re writing copy for this new ad. The client wants to include a mention that their company can help patients with the drug cost…
Ad search by company or brand name on AdPharm
Did you know you can search for ads by company name, brand or even generic name on AdPharm?
Here’s just a few as an example:
- Company: Pfizer, Merck, Sanofi, Novartis, Aventis, Boiron, Schering…
- Brand name: Lipitor, Avapro, Boniva, Cymbalta, Aspirin, Zyrtec…
- Generic name: sildenafil, insulin, drospirenone, varenicline…
Use the search page or simply type your keywords in the quick search filed that appears on the top right portion on all of the pages on the site. You can also have a look at our Sections page, where ads are categorized using various keyword groupings.
Thousands of pharmaceutical ads can be seen on the AdPharm gallery, the largest keyword-searchable online pharmaceutical advertising gallery.
New “sections” page
In order to improve navigation on the gallery, we are working on a new “sections” page where the main themes will be displayed and clickable. At the moment of writing this post, four main sections are included:
Come and visit the site as we add new ads to the collection daily.
Pharmaceutial ads using analogies as a concept
Part of the things we look for when we add print, web or tv ads in the Adpharm gallery is if those ads, on a conceptual stand-point are straight communications or if they use some kind of metaphorical or analogical approach.
Charts in ads – a design challenge
Ever had to include charts or graphs in your ad layout? Most pharmaceutical advertisements, especially those for healthcare professionals already have so much copy that it’s close to impossible to balance them in a visually effective, and pleasing way. Now more and more ads include charts, which usually is a nightmare, because ads then start to look like sales aids, which have a completely different communications purpose. The sales aid has the sales rep to direct the HCP’s attention where it’s needed, whereas the ad has to live and be attractive on its own, by grabbing the interest of physicians literally in seconds.
Art Directors and Graphic Designers have then to find ways to make those charts either interesting on their own, or fit within a creative (photo, illustrations or type/graphic treatment) that usually is visually interesting only when it has enough space to breathe a little.
Unfortunately, these charts are most of the time necessary. In order to help with this, we have gathered a collection of examples in the AdPharm gallery that may be of inspiration when in front of such a challenge.
To view our “Charts in Ads” collection, just click here or type in ChartsInAds in the seach box on AdPharm.
Happy designing!
