Initial post: Lovely Package

The Creative Method of Australia wanted to find a unique way to invite people to their Christmas party. Part of what they also wanted to do was to attract new business by being extra creative with it. So they came up with this idea of an imaginary medication that would solve other companies’ creative demands with a creative formula.

This self-promotion was sent out as multiple direct-mailers starting with a prescription, followed by the packaging with tablets and official invitation to the party disguised as the package insert. Staff were dressed as medical personnel and “medicinal shots” were served to bank on the theme.