Delsym – 12 hour vacation

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RSS image Take a 12 hour vacation from your cough.

When America coughs, America has Delsym. The only liquid that controls a cough for a full 12 hours. All day or all night. So have a good day America. Or have a good night with Delsym, America's only 12 hour liquid cough reliever.

Brand name: Delsym
Generic name/category: dextromethorphan, antitussive
Company: Reckitt Benckiser
Country/Market: USA, North America
Indication(s)/use: antitussive, cough suppressant
Target: Consumers (DTC)
Tagline: America's only 12 hour cough liquid
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Woman's Day – February 1, 2009

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From Wikipedia:
Delsym is an American brand of over-the-counter cough medicine. It is different from most brands of cough medicine as the active ingredient is “time released”. The time release allows for the drug to suppress coughing for a longer period of time without taking more. The idea for this method is similar to Tussionex (also known as Yellow Syrup, Hycodan, among others), a Schedule-III narcotic cough syrup, containing Hydrocodone Polistirex and either Chlorpheniramine or Atropine as aids/deterrants.

The active ingredient per teaspoon (5 ml) is dextromethorphan polistirex, equivalent to Dextromethorphan HBr 30mg.

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Written by AdPharm

January 3rd, 2010 at 11:38 am

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