The Pharmageddon viral and social marketing effort portraying the end of the pharmaceutical marketing as we know has been officially claimed. S+R Medical Communications and Friday Morning have finally released this video on YouTube admitting to everything.

Phamaceutical marketing as we know it is not as viable as it once was. Something needs to change and S+R and Friday morning, after conducting market research decided to do something about it with this innovative campaign.

Does it mean it’s all finished? No more zombie-reps going after doctors for their prescriptions? The countdown on the Pharmageddon microsite is still going, so maybe they have a few more surprises in their bag…

See the Pharmageddon album on AdPharm where you can find all links related to the campaign.

Related posts on blog.adpharm.net:

• Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
• Who is behind Pharmageddon 2012?