Fibromyalgia

pDPN and PHN

Pfizer just released a new print campaign aimed at Healthcare profesionals in US magazines. To date, two ads have been seen: the first is for pDPN and PHN and the second is for Fibromyalgia, both ads are four-pages plus prescribing information.

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Brand name: Lyrica
Generic name/category: Pregabalin, anticonvulsant
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Painful Diabetic Nerve Pain (pDPN) and Diabetic Peripheral Neuropathy (DPN); and Fibromyalgia
Target: Healthcare Professionals (HCP)
Tagline: Relief can start here
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: American Family Physician – December 2009

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