HCP print ad 2

HCP print ad 1

With the switch from prescription to OTC, Novartis is launching an extensive marketing effort worth $200 million to both Healthcare professionals and consumers. Medical Marketing and Media has the full story here.

Links:
http://www.prevacid24hr.com

http://www.heartburnactionplan.com

Related articles:
On The Wall Street journal: Novartis Plans $200 Million Ad Blitz for OTC Heartburn Drug