Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
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Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.
Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.
According to a story from MedAdNews, Pharmageddon 2012 is an experimental lab on social medias where communications agencies Friday Morning and S+R Medical Communications expose – in a very unusual and somewhat anonymous way – the findings of a round-table discussion they have had with doctors in early 2009. It’s meant to shed a light on the state of the relationship between healthcare professionals, the pharmaceutical industry and the marketing efforts behind pharma products by using an analogy to “2012“. They use the social media with apocalyptic scenarios to tell that story in quite an entertaining way.
| Click on the thumbnails below to be taken to the Pharmageddon 2012 sites/channels | ||
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Links: Site, Blog, Facebook, Twitter, YouTube, Flickr and Technocrati
Some may think this campaign may irritate pharmaceutical marketers because they are being told that their way of thinking isn’t good anymore. Others may think that it is a brilliant use of new medias to promote a new way of thinking. One thing we can say for sure: it’s a gutsy approach from an advertising agency to say in this manner that something needs to happen. Even if the “what”, or the “how” are still not clearly defined. The people behind this social media effort may not be sure where to go from here, they sure know they can’t keep doing work the way its been done in the past.
There is still 1126 days, 41 hrs, 57 mins and 02 secs (at the time of writing) to go before pharmageddon 2012. There surely will be clearer answers to the problem at the end of the countdown. Until then, we hope there will be many more posts, YouTube videos, tweets to make the wait more entertaining.
Must read: Ad-ventures in marketing III on MedAdNews
Agency: Friday Morning and S+R Medical Communications
Category: Advertising Agency
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social media
Publication/Aired: 2009
