IDS Canada is a member of IDS Media Group, a global healthcare marketing and service organization. Operating in 14 countries, we are the world’s largest provider of direct-to-patient communication programs in the medical waiting room environment.

IDS Waiting Room Advantage

• Right Time, Right Place: Reach patients at a time when they are thinking about their health and ready to act

• Reach women ages 25-51: the primary family healthcare decision maker and principle household shopper
• Drive Sales: Maximum exposure of your digital or print message in an uncluttered and focused environment
• Impact retail purchases: 80% of patients will visit a pharmacy after seeing their doctor
• Inform and influence your target audience – provide patients with the information they need to make good healthcare decisions
• Trusted healthcare environment: perceived endorsement by physicians for your product/service or disease awareness message
• Category exclusivity for your brand message
• Measurable campaign ROI: quarterly brochure utilization reports and semi-annual patient research
• Guaranteed distribution and display of your product literature ensures maximum exposure and readership
• Shipping/handling of your material from our warehouse to our 65 service reps across Canada

Canadian Health Media Network (waiting room TVs)

• Influence patients through this high impact and dynamic medium
• Located in over 500+ high traffic waiting rooms in physician primary care practices and diagnostic labs across Canada
• Access to over 2.1 million network viewers each month
• Flexible ad length: 15, 30, or 60 seconds, show segment up to15,000 times a day
• Eye-catching graphics, the latest health information, news, weather – programming people want to watch
• ROI: Proof of performance data provided quarterly through centralized software monitoring system
• IDS creates a digital message from a print source if required for a one-time fee

Primary Care Network: Patient Literature Display/Distribution Program

• Access to over 6.1 million monthly patient visits
• Located in 2000 high traffic Primary Care offices across Canada
• Reach over 6000 physicians
• Located in over 500 communities
• Your brochure can be used to initiate a conversation with a GP or act as a powerful product reminder to influence pharmacy purchases
• ROI: Quarterly utilization reports summarizing brochure distribution and pick-up rates (quantitative)
• ROI: Semi-annual consumer research report

Primary Care Poster Frame Network:

• Create greater impact for you print or digital campaign
• Largest national medical poster frame network located in high traffic waiting rooms
• Choose from the 700 or 900 poster frame networks, 3.6 million monthly viewers
• Poster is displayed in 11” x 17”  brushed aluminum frames
• Monthly or Quarterly campaign options available

Diabetes Health Network:

• Access to over 1.5 million annual patient visits
• National coverage and distribution to over 460 Diabetes Education Centres across Canada
• Reach over 1500 Diabetes Educators
• Target diabetic patients in an environment where they are making behavioural and other lifestyle changes
• Reach consumers when they are newly diagnosed and highly motivated to purchase products or services recommended for diabetics
• ROI: Quarterly utilization reports summarizing brochure distribution and pick-up rates (quantitative)

Women’s Health Network (WHN): 340 non display sites

• Access to over 1.7 million annual patient visits
• Distribution to 340 Ob/Gyn offices across Canada
• Reach over 600 Specialists
• Target a female audience with information related to nutrition, diet, exercise, fertility, pregnancy, menopause and family issues
• ROI: Quarterly utilization reports summarizing brochure distribution and pick-up rates (quantitative)

Hospital Network: Brochures and Magazines

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  High reach and frequency potential with 500 display stands in 83 of Canada’s busiest hospitals and healthcare centre – located in major metropolitan areas

• Access to over 39 million patient visits annually
• Take advantage of long wait times of up to 8 hours, when consumers have time and opportunity to read your message
• Display stands are replenished every 2 weeks through IDS service reps
• ROI: Monthly utilization reports summarizing brochure distribution and pick-up rates (quantitative)

Patient-Brochures Online: www.patient-brochures.ca

• Comprehensive online resource where healthcare professionals can view, select and order your brochures for free, anytime, anywhere.
• Maximize the reach of your message with minimum effort. IDS Canada actively promotes the website to growing audience of healthcare professionals.
• Cost effective way to expand your reach and get your brochure into the hands of patients( consumers)
• Quarterly report summarizing brochures ordered and a health professionals’ user profile

Custom Campaign Services (Service Reps)

• IDS Canada offers a variety of custom services to help you achieve your campaign goals. Along with GPs, Ob/Gyns and Diabetes Educators, IDS service reps (65) can make personal calls to specialists, pharmacists and other health professionals on your behalf. We hand-deliver all materials including letters and samples in addition to brochures and posters. IDS will work with you on every step of your campaign from concept development to implementation.

Multilanguage Program

• Through the IDS Multilanguage program, connect with patients from a variety of multi-cultural groups including Chinese Canadians. Access other groups in Tamil, Punjabi, Portuguese, Italian and more.

Retail Pharmacy Program

• IDS service reps will hand deliver and personalize your material into 1700 independent retail pharmacies across the country.

Customized Patient Research Program

IDS offers customized research options to gain valuable insights on product preference, brand comparisons, purchasing behavior, disease awareness and much more. We will work with you to achieve the information you need to make the right decisions for your campaign.

IDS Canada: idscanada.net
Contact: Brian Good, Vice-President, IDS Canada Inc.