Children at a birthday party talk to a hand-held camera. A birthday cake with lit candles is presented to the birthday girl while everyone sings the “Happy birthday song”. We hear a child scream then all children and we, through the hand-held camera go towards the screaming.

A man is terrifying the children with a big black spider balloon. The children are actually only acting up and playing around with the man.

[Voice-over]Is this what you were expecting, or was it something much worse?
That’s me, I’m Stewart. I was diagnosed with schizophrenia 12 years ago.

People like me who have a diagnosis of mental illness face stigma and discrimination every day. Luckily, I have the support I need from family and friends, to help me get on with my life.

Visit Time-to-change.org.uk and find out how you can help end the stigma.

Brand name: Time to change
Generic name/category: public service, disease awareness
Company: Mind and Rethink
Country/Market: UK, Europe
Indication(s)/use: Psychosis, schizophrenia
Target: Consumers (DTC)
Tagline: Let’s end mental health discrimination
Medium: TV commercial, Internet commercial
Size/duration: 50 seconds
Publication/Aired: 2009

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Aug 31, 2009

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