Prostate cancer? A blood test will tell you.

The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on www.prostatakrebs.ch

Agency: Jung von Matt/Limmat Z
Executive Creative Director: Alexander Jaggy
Art Director: Patrick Beeli
Copywriter: Samuel Knaus
Art Buyer: Erasmo Palomba
Photographer: Gerhard Merzeder

Brand name: Prostate Cancer Foundation
Generic name/category: disease awareness, public service
Company: Prostate cancer research foundation
Country/Market: Switzerland, Europe
Indication(s)/use: prostate cancer
Target: Consumers (DTC)
Publication: 2009