Print Executions

Chaque fois que vous couchez avec quelqu’un, vous couchez aussi avec son passé.

VIH: Faites-vous tester
etesvousarisque.ca

Every time you have sex with someone, you’re also having sex with their past.

HIV: Get tested

Web Banners

One life

To find out if you’re at risk for HIV, click here.

Every time you sleep with someone, you’re also sleeping with his past.

Agency: BleuBlancRouge
Creative Director: Dominique Trudeau
Art Director: Sébastien Deland
Copywriter: Guillaume Blanchet
Agency Producer (print): Lisa Arduini
Photographer (Print): Alain Desjean
Agency Producer (Web): Annie-Luce Hynes, Marie-Claude Roy
Flash developer: Bob Mainguy

Brand name: Une Vie / One Life
Generic name/category: Public service
Company: Bristol-Myers Squibb (BMS)
Country/Market: Canada, North America
Indication(s)/use: HIV, Disease awareness
Target: Consumers (DTC)
Tagline: Chaque fois que vous couchez avec quelqu’un, vous couchez aussi avec son passé.
Every time you have sex with someone, you’re also having sex with their past.
Publication: 2009
Source: AMPQ