The Agency JUNG von MATT created an innovative in-hear reminder for people using hearing aids, which you see below.

A computer-generated voice addresses the owner of the hearing-aid in person:

[Audio]
“Hello {name of person}
It’s me, your hearing aid.
I’m really sorry to bother you.
But my battery is almost dead.
Would you get me a new one?
And while you are at Neuroth:
Could you please have me checked out?
They’ve got this free hearing aid check-up. Thanks”

THE WORLD’S FIRST IN-EAR COMMERCIAL: Neuroth is one of Austria’s leading hearing aid companies. Each hearing aid is unique since it is tailor-made for every single client. Just as individual as the made-to-measure hearing aid is the commercial that is played into the ear of its owner once the batteries have started to run low (The commercial was programmed into the hearing aid as an MP3-file. It started to play when battery voltage sank below a critical level. All this happens only a minimal distance from where we wanted it to go: the brain). The user of the hearing aid is addressed by his name and reminded to have his hearing aid checked and batteries changed.

Challenge: Rise in participation at Neuroth’s hearing aid check. Target Audience: Hearing impaired, using hearing aid technology from Neuroth.

Solution: The commercial was programmed into the hearing aid as MP3-file. It started to play when battery voltage sank below a critical level.

Results: The message reached Neuroth’s customers. More than 80 % of the target group came to have their hearing aid checked.

Agency: JUNG von MATT
Executive Creative Director: Andreas Putz
Creative Director: Christoph Gaunersdorfer
Creative Director: Thomas Schwarz
Art Director: Eva Ortner
Copywriter: Helena Gionkas
Graphic: Robert Schrotthofer
Sound Engineer: Clemens Marx, Marxproductions

Brand name: Neuroth
Generic name/category: Electronic hearing-aid, devices
Company: Neuroth
Country/Market: Austria. Europe
Indication(s)/use: hearing aid, deafness
Target: Consumers (DTC)
Tagline: The world’s first in-ear commercial
Publication: 2009