Set it free.

Bisacodyl (INN) is a stimulant laxative drug. It is typically prescribed for relief of constipation and for the management of neurogenic bowel dysfunction. Bisacodyl is a diphenylmethane derivative and was first used as a laxative in 1953 due to its similarity to phenolphthalein.

Bisacodyl is sold under the trade names Dulcolax, Fleet, Alophen, Correctol, and Carter’s Little Pills as well as generically. It is usually sold as 5mg tablets, 10mg suppositories, or 5mg pediatric suppositories. It is also available as a 1.25 fluid ounce prepackaged enema containing a 10mg delivered dose of liquid bisacodyl.

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Agency: Saatchi&Saatchi
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Nathan Ota
Photographer: Andrea Marzagalli

Brand name: Ducolax
Generic name/category: Bisacodyl
Company: Boehringer Ingelheim Italia S.p.A.
Country/Market: Italy
Indication(s)/use: laxative, constipation and management of neurogenic bowel dysfunction
Target: Consumers (DTC)
Tagline: Set it free
Publication: 2009