Adpharm Highlights playlist on YouTube

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Over the years we’ve made quite a few highlights videos of ads we have on Adpharm. We’ve compiled them in a playlist in our YouTube account and you can see them here.

If you prefer seeing them as a list on YouTube directly, go to: http://www.youtube.com/playlist?list=PLwctIFIvo7nMxdJkacdcosCsPgYNu0PrQ

Written by adpharm

January 17th, 2015 at 8:30 am

Ads featuring firemen

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fireman

Check out these health-related ads featuring firemen.

adph.ws/a/Fireman

PetSmart ‘Partners in Pethood’ from Director Christopher Guest

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Via Campaign

This Oscar weekend, PetSmart is debuting two ads by GSD&M. Directed by Christopher Guest, the campaign focuses on the paternal role pet owners assume.

The ads star familiar faces Jennifer Coolidge and Anna Faris as obsessive parents of pets. Faris plays a dog owner who decides her pup Stanley leans towards Eastern religions. Coolidge plays a role of an obsessive mother embeding herself in her son’s puppies upbringing.

In the spirit of Guest features like the Oscar-themed “For Your Consideration and the dog-show parody “Best in Show,” both are shot documentary style with an awkward sense of humor.

Edited 30-second cuts of the videos will run during the award show. In October 2014, PetSmart shifted advertising work to Austin-based GSD&M after doing most work in-house.

 

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Shakira in Crest ads

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Shakira

Here are Crest Ads featuring Shakira: http://adph.ws/a/Shakira

For other Health-related ads featuring celebrities and spokespersons, check out our dedicated section on Adpharm.

Written by adpharm

February 17th, 2015 at 1:15 pm

Marketing to Doctors – Off-label uses on Last Week Tonight with John Oliver

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In case you missed it, John Oliver takes aim at drug TV commercials and off-label prescription of drugs, among other things…

Written by adpharm

February 10th, 2015 at 6:49 am

Hispanic Healthcare Marketing: Is the Glass half empty or half full?

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There are huge opportunities in Hispanic Healthcare and Pharma Marketing. No market expert has any doubt about that. Several multicultural agencies are readying for the Healthcare opportunity including Multicultural Healthcare Marketing agency Prime Access appointing Chip Weinstein as new CEO, Prime Access former CEO Steven Millerman creating his own agency called EmCay and Multicultural Marketing firm XL Alliance also entering into the space. Yet, what has been achieved so far versus the size of the opportunity? Is the Hispanic Healthcare Marketing and Advertising glass half full or half empty?

via Hispanic Healthcare Marketing: Is the Glass half empty or half full?.

Taglines list and search

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Tag_access

The taglines page is a new feature that was just added on Adpharm.net. With this, we hope to help healthcare advertising creatives and brand managers get inspired by, or aware of other taglines used elsewhere.

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Australia: JointGuard – Against Osteoarthritis

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52391

Click here to see this ad in the gallery

Brand name: JointGuard
Country/Market: Australia, Oceania
Target: Veterinarians
Size/duration: Single-page
Publication/Aired: 2014

To see more of this brand’s ads: https://adpharm.net/b/JointGuard

Written by adpharm

February 2nd, 2015 at 11:46 am

The Global Guide to Healthcare Tourism #infographic ~ Visualistan

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AS patients feel the pinch of the recession, healthcare tourism has become a booming industry. Offering cheaper treatments with minimal delay, foreign medical centres are an attractive option.

via The Global Guide to Healthcare Tourism #infographic ~ Visualistan.

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Written by adpharm

February 2nd, 2015 at 9:11 am

10 Digital Branding Trends for 2015 [INFOGRAPHIC] | SocialTimes

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It’s a new year, which means new challenges for digital brands.

So what can we expect in 2015?

How about more social media brand meltdowns? This were already on the increase in 2014 and there’s no reason to expect this year to ease up – look for some big names being called out by fans and followers on some questionable humour, ill-advised hashtag bandwagoning and general you-should-know-better missteps.

Is citizen journalism the new journalism? Perhaps. Social media has certainly given all of us the potential to be on-the-spot reporters, but will people start to trust the “news” from their connections on Twitter more than they will the networks?

Look for epayments to really start to take off this year. The launch of ApplePay combined with innovative social mobile marketing could go global almost overnight.

via 10 Digital Branding Trends for 2015 [INFOGRAPHIC] | SocialTimes.

 

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Written by adpharm

February 2nd, 2015 at 9:03 am

Mobile Health Adoption Growing Among Doctors, for Apps and Content | Xconomy

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MobDocMore than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant increase over the numbers from around a year ago, according to a new survey.

via Mobile Health Adoption Growing Among Doctors, for Apps and Content | Xconomy.

Written by adpharm

February 2nd, 2015 at 8:38 am