Canada: Shriners – Soins exceptionnels

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Brand name: Shriners
Country/Market: Canada, North America
Target: Consumers (DTC)
Size/duration: Single-page
Publication/Aired: 2014

To see more of this brand’s ads: https://adpharm.net/b/Shriners

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January 26th, 2015 at 1:45 pm

Canada: 639 Evolution – prévention

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52269

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Brand name: 639 Evolution
Country/Market: Canada, North America
Target: Consumers (DTC)
Size/duration: Single-page
Publication/Aired: 2014

To see more of this brand’s ads: https://adpharm.net/b/639_Evolution

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January 26th, 2015 at 1:23 pm

Canada: Lasik MD – La liberté

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Brand name: Lasik MD
Country/Market: Canada, North America
Target: Consumers (DTC)
Size/duration: Single-page
Publication/Aired: 2014

To see more of this brand’s ads: https://adpharm.net/b/Lasik_MD

Written by adpharm

January 26th, 2015 at 12:31 pm

The 6 Principles of the Science of Persuasion [Infographic]

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persuasion_IGs

To sell something, you have to convince a buyer that they not only want your offering — they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes prospects stand to benefit considerably from purchasing a new product or service. However, that doesn’t mean they’re any more eager to fork over their money. And this is where the fine art of persuasion comes in.

Most salespeople swear by personal persuasion tactics that “just work.” But what does science have to say about it? After researching scientific studies on tactics that prompt people to act in a certain way, the folks at Everreach put together the infographic shown below. Instead of deciding which method of persuasion to use based on gut feel, salespeople can now consult the science before proceeding.

So before your next meeting or call, think: Which of these six tactics would hold the most sway over this particular buyer? Adjust your approach accordingly and you’ll have them signing on the dotted line in no time. It’s not magic — it’s science.

via The 6 Principles of the Science of Persuasion [Infographic].

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January 26th, 2015 at 12:24 pm

David Ogilvy Sent You a Friend Request [Infographic]

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BeutlerInk_Hubspot_FB_profile_ogilvy-final

He’s called the Father of Advertising and the King of Madison Avenue. Fortune magazine once asked if he was a genius — which prompted him to ask his attorney to bring a lawsuit against the publication for its use of the question mark.

But you should also know that this man was an apprentice chef, a farmer, a door-to-door salesman, an expelled college student, a social worker, a researcher, and a former employee of the British Intelligence Service. That’s a lot of lives lived before David Ogilvy even started in advertising — opening his own firm in 1948 at the age of 38.

This rich history formed one of the most prolific copywriters in the industry. He believed in the “big idea,” creating campaigns for Schweppes and Hathaway shirts that featured mysterious and memorable characters. He changed the image of a country in a series of ads for Puerto Rico, made Dove a household name, and convinced First Lady Eleanor Roosevelt to hawk margarine in a national TV commercial.

There’s a lot you can learn from revisiting the work of this authority on advertising.

To get you started, we reimaginged what Ogily’s digital social profile would look like by curating some of his most famous work, quotes, and other life details.

via David Ogilvy Sent You a Friend Request [Infographic].

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January 26th, 2015 at 12:14 pm

Canada: Coalition MD – put to death

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52272

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Brand name: Coalition MD
Country/Market: Canada, North America
Target: Consumers (DTC)
Size/duration: Single-page
Publication/Aired: 2014

To see more of this brand’s ads: https://adpharm.net/b/CoalitionMD

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January 26th, 2015 at 11:40 am

USA: Accu-Chek – co-pay levels

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52260

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Brand name: Accu-Chek
Country/Market: USA, North America
Target: Healthcare Professional (HCP)
Size/duration: Single-page
Publication/Aired: 2015

To see more of this brand’s ads: https://adpharm.net/b/Accu-Chek

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January 26th, 2015 at 6:24 am

BBC News – Does subliminal advertising actually work?

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Interesting story from the BBC

Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC’s Phil Tinline helped devise an experiment to find out.

via BBC News – Does subliminal advertising actually work?.

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January 25th, 2015 at 7:28 am

How Birth Control Has Changed Over the Centuries | TIME

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Interesting Post on Time.com with a timeline video on the change of Birth Control over the centuries.

Birth control may still be a hot button issue today in some countries, but men and women have been using contraceptives for thousands of years, albeit with varied results.

In ancient China, a popular remedy involved drinking a cocktail of lead and mercury. In ancient Egypt, a paste made out of honey, sodium carbonate, and crocodile dung was a popular form of contraception.

http://ti.me/1ClV63G

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January 24th, 2015 at 5:59 am

Canada: Zostavax – 14e nuit avec le zona

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52259

Click here to see this ad in the gallery

Brand name: Zostavax
Country/Market: Canada, North America
Target: Consumers (DTC)
Size/duration: Single-page
Publication/Aired: 2015

To see more of this brand’s ads: https://adpharm.net/b/Zostavax

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January 23rd, 2015 at 5:05 pm