Enbrel – Begin with Enbrel for its efficacy, experience, and long-term safety profile
Begin with Enbrel for its efficacy, experience, and long-term safety profile
Brand name: Enbrel
Generic name/category: etanercept
Company: Wyeth
Country/Market: USA, North America
Indication(s)/use: Rheumatoid Arthritis
Target: Healthcare Professionals (HCP)
Tagline: Experience starts here
Medium: Print ad
Size/duration: Single-page (landscape)
Publication/Aired: January 2010
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GE – Better health for more people
Better health for more people.
Company: healthymagination
Generic name/category: service provider
Company: GE Healthcare
Country/Market: USA, North America
Indication(s)/use: service provider
Target: Consumers (DTC)
Tagline: imagination at work
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: April 2010
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GE – Better health for more people
Better health for more people.
Company: healthymagination
Generic name/category: service provider
Company: GE Healthcare
Country/Market: USA, North America
Indication(s)/use: service provider
Target: Consumers (DTC)
Tagline: imagination at work
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: April 2010
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Tykerb – Target two receptors inside the cell
Target two receptors inside the cell. Prolong time to progression outside.
Brand name: Tykerb
Generic name/category: lapatinib ditosylate
Company: GlaxoSmithKline
Country/Market: Jordan, Middle-East
Indication(s)/use: breast cancer
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: September 2009
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Janumet – Introducing New Janumet for powerful glucose reductions
Introducing New Janumet for powerful glucose reductions
Brand name: Janumet
Generic name/category: Sitagliptin
Company: Merck Sharp & Dohme MSD
Country/Market: Ireland, Europe
Indication(s)/use: diabetes mellitus type 2
Target: Healthcare Professionals (HCP)
Tagline: Changing the course of glucose control.
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: January 2009
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Arimidex – crossroads
ATAC 100 months
Brand name: Arimidex
Generic name/category: anastrazole
Company: AstraZeneca
Country/Market: Jordan, Middle-East
Indication(s)/use: breast cancer after surgery and for metastases in post-menopausal women
Target: Healthcare Professionals (HCP)
Tagline: Putting progress into practice
Medium: Print ad
Size/duration: Single-page
Publication/Aired: September 2009
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Nicorette – The most effective Nicorette patch yet
New – The most effective Nicorette patch yet
Brand name: Nicorette Invisi Extra Strength
Generic name/category: Nicotine patch
Company: Johnson & Johnson
Country/Market: Ireland, Europe
Indication(s)/use: Smoking cessation
Target: Healthcare Professionals (HCP)
Tagline: n/a
Medium: Print ad
Size/duration: Single-page
Publication/Aired: December 2009
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